Dr. Pepper Advertisement What makes Dr. Pepper so good? The company, Dr. Pepper, takes pride in every can of Dr. Pepper they make, causing it to taste the best. The drink was created in the 1800s by Charles Alderton in Waco, Texas. Dr. Pepper contains a sparkling blend of 23 different flavors such as cherry, vanilla, diet, and Dr. Pepper zero.
The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.
There are three marketing strategies the Salvation Army uses that are advertising, fundraising and promotions. Firstly, the Salvation Army uses advertising strategies to get noticed by the right people at the right time and it uses these strategies to present their products or services more easily and clearly. Also, it helps the company to deliver their story to current customers through appropriate media. The Salvation Army usually uses vivid and impressive advertising to awaken the public’s sympathy and desire to help people who are suffering from poverty and homeless.
Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest.
Delta Air Lines Inc. The Rich History, Financial Statements and Position in the Market Delta Airlines Inc. founded by C.E. Woolman in 1928, began as a humble little aerial crop dusting operation out of Macon, Ga called Huff Daland Duster in 1924. Later renamed Delta Air Service in 1928 and flying its first passenger on June 17,1929 has definitely come a long way. From flying living vegetable plants to now flying over 160 million passengers to their destination of choice each year, is one of today’s global giants in the airline industry. Delta Air Lines commitment to exceptional service has given them the title of trendsetters in the industry.
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
After these three steps, the trademark is in full force. If a similar trademark is missed and is wanting to take down the newly published trademark, they have 30 days to oppose the mark. If the trademark is in use with the same mark, the true owner has five years to get it taken off the registry. When the five years are over, if there is another trademark of its kind, the true owner cannot try to have it taken down. They have exceeded the time limit and the newly published trademark will continue to be in the Federal Registry.
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
(REF). In January 2006, the management of Hong Kong Dragon Airlines
Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
The company values its consumers, and with using an unusual bird as its logo, wants the consumers to feel different by flying beyond everyone
Delta airline was expanding its business into low-cost airline segment by launching new independent subsidiary by the name of Song. Song’s primary business model was to target women and the segment of business class people. In effect to reduce the cost, Song management decided to fly high load factor on the drag of 900 miles. Moreover, the company increased the number of
Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014).
