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Devil May Wear Marketing Plan

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Devil May Wear is a locally made clothing with an eco-friendly edge. In 2007 flag ship store opened at 21st and Main St. in Vancouver it is a main store from a retailer designed to serve a mainstream of customers. PRODUCT CATEGORIES AND PRICE RANGERS • lingerie $20-$40 • Tops and T-shirt- $30-$56 • Accessories - $16-$80 • ELEMENT AND PRINCIPLE OF DESIGN • The clothes in the store have a lot of variation of warm colour. • The texture on the wool blue jacket feel rough when I teach. • All the lingerie have pattern, color, the texture is smooth, easy on the eyes • The store is have Soft, beautiful fabrics, myriad colours, and everything from classic to unique cuts that costumer love about the store LIFESTYLES – OPINION LEADERS TO MAJORITY I

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