1 INTRODUCTION
This research considers British Asian women’s experiences of fashion with relation to diaspora. It argues how fashion is an embodiment and social experience that the realisation of the bodily nature of our selves whilst accepting the constant demands of everyday lives. Everyone’s everyday lives are culturally and geographically contextualised through ideas of identity, gender, age, ethnicity and class are thought of and felt through fashion. These ideas and feelings will be analysed through a photograph of the British Asian mixing traditional clothing with the British lifestyle.
These women enables one to open up discussion of embodied geographies of these women’s cultural lives. The dispute of this research being addressed has the ability to speak of diaspora lives. The clothing the British Asian women wear reveals how in the moment of addressing diverse ideas of the relationship between self, society and fashion come into one’s mind.
2 MASS CULTURE & GLOBALISATION
Our everyday lives, especially in the area of consumption have become increasingly globalised. Globalisation is not only increasingly everywhere in our everyday lives but also of great evidence to and significant to many larger issues including between nations and parts of the
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The V&A’s (http://www.vam.ac.uk) “own collections bear witness to this, from the fashionable chintzes of the 17th and 18th centuries through the Boteh or Paisley patterns that fed the shawl craze of the 19th century”. However, over the past 50 years the clothing of South Asian people who have settled in Britain has helped to transform everyday cultures of dress into more cosmopolitan forms. Figure 1 is a visual analysis of recent generation of designers, stylists and artists, this is a response to exciting ways to these influences, renouncing the traditions of British and South Asian