Dick's Essay

Dick’s Sporting Good stores has decided to move its E-commerce business to in house. Dick’s store was forced to pay E-bay a percentage commission which costs Dick’s more money, despite how much a product costs to manufacture and ship to the customer. As Dick’s E-commerce sales continued to increase, they lost money due to their deal with eBay. Aside from control, Dick's is aiming to improve profit margins. Dick’s is able to mange their own website and customize it to their own preferences. This allows the company to sell more items to the customer’s preference then they originally were able to do. By selling directly to the consumer, the company can easily match their customer’s preference with the correct product. This makes their website

Dick’s omnichannel strategy is to create a cross platform that allows consumers to purchase goods and services from its online or ground store. Omnichannel is a cross-channel business model that companies use to increase customer experience. This increases Dick’s business strategy to prioritize their customer’s needs. For example, a customer can purchase a certain item by using the expanding search engine and have the product shipped to a store making it convenient for both the consumer and the business. This strategy helps mange the virtual and physical inventory, which can help the company developed a more efficient strategy for restocking their inventory. Dick’s was able to create more innovations to increase their profitability. They were able to communicate with the newer generation based on an application that they developed to increase a consumer’s spending on their goods. Their mobile application allows customer to view it online and choose the right one and pick it up at the store. This allows the company to determine the popular trends and order accordingly. The company’s biggest opportunity is to grow awareness among their customers, so they offered the convenience of a seamless shopping experience that includes comprehensive e-Commerce and mobile offerings, as well as features like buying online, then pickup in-store. The store receives positive feedback from this

The three steps that Dick’s Sporting Goods has gone through in migrating to the new website are promoting their new store location, maintaining quality and control, and having an efficient search browser and tool set. First of all, Dick’s Sporting Goods store had obtained the rights to their e-commerce system, which allows them to promote their new location and give customer advanced notice on special items. It allows Dick to promote their new location and allows customers to purchase items at a certain price to their brand loyalty. This improves their Dicks’s brand loyalty and gives customers a good impression about the corporation. Next, this allows Dick’s to be self sufficient in dealing with their own e-commerce, allowing the business to function the way that the company wants. They can personally tell customers about their product in detail and explain the quality of it. Second, With more quality controlled, the company can gives more detailed explanation about their product, maintaining what is shown on their sites. This prevents any outdated information from remaining on the site. This means that the company updates their site consistently. Third, Dick’s has an efficient search browser. The very intensive search browser helps customer find and locate certain items to their specific demand. This feature improves a customer’s interest to a certain store so the customer will continue to buy from it. This will increase the store’s popularity in the