Difference Between Interpersonal And Mass Communication

Communication refers to the process through which individuals or groups of people share an understanding of a particular topic. Communication entails the process of developing meaning of a particular context or topic by receiving and sending non-verbal or verbal signs and symbols. The verbal and non-verbal elements are influenced by various contexts such as the language and type of meaning being generated. The two contexts of communication that promote sharing of information in the society include interpersonal and mass communication. The contexts where these aspects of communications are utilized differ in terms of the topic of discussion and the target audience of the message. Interpersonal communication refers to the exchange of information between people who have direct influence on each other. In this case, the message is drafted for a particular individual and can be changed based on the response provided by the recipient. In addition, interpersonal communication requires highly personalized content, which promotes flexibility in order to appeal to the targeted receiver of the information. This form of communication is discussing a particular topic either as a response to an earlier question or a general

Mass communication focuses on appealing a group of people through television, newspapers, social networks, and general meetings. Other modes of mass communication include books, journals, podcasts, radio, and websites. Mass mode of communication differs from interpersonal communication in terms of the absence of personal connection between the participating parties. The interview analysis focuses on establishing the form of communication that is preferred by different people in Kuwait. The analysis highlights the preferences and instances of use of a particular mode of communication between interpersonal and mass