Disadvantages Of Marketing Ski-Doon

Ski-Doo is recognized for being the top selling snowmobile in the industry year after year. With over 200,000 snowmobiles sold each year, Ski-Doo leads the pack selling 45% of total sales (PowerSportsGuide). They provide memories for countless people while providing a high-quality product that keeps customers coming back. They produce snowmobiles for all types of environments/activities. Whether you are riding trails, carving mountain’s sides, or maneuvering ditches; Ski-Doo will be able to provide the perfect sled for you. This all-around great product has evolved into the most trusted snowmobile brand. With decades of experience, Ski-Doo has a wide variety of models, constant innovation, and competitive advantages when compared to the competitors.

From the first snowmobile to be at ten horsepower; sleds today have over two hundred horsepower. The amount of design, testing and production over the years has been a true art to watch from the brand leaders. Ski-Doo is owned by Bombardier Recreational Products which is located in Canada, they also associate with Sea-Doo and Can-Am for production (Our Story). Being the sole creators of this sport, other brands will seek to follow the path of Ski-Doo. From pricing, shipping, and manufacturing, it gives power to the leader of the industry to show the way of the market. Ski-Doo is known for its wide variety of models that will be adaptive in over 13 models and customization within those

This could vary based on what you are trying to enhance in you riding experience. Accessories can vary from performance enhancing, to comfort or safety. Ski-Doo excels in providing various types of performance with snowmobiles; from finger throttles, exhaust upgrades or studded tracks. For example, using a finger throttle flips where the accelerator is on your grip from your thumb to your finger. This may not feel like a performance enhancement, however in the mountain riding scene this can allow riders to feel more control of their sled. Another enhancement could be a different exhaust, which can boost your horsepower and make your sled louder. Many consumers prefer the rowdy and obnoxious noise to feel the thrill of riding a $20,000 machine. With trail riding sleds, riders will select for a studded track, which allows more traction on ice and heavily packed down trails. This allows for quicker acceleration and speed. For comfort, consumers will opt for windshields, hand guards, or upgraded suspension systems. Windshields and hand guards are meant to block wind from your gloves or helmet to keep the cold from blowing on them. Specially when riding in negative temperatures, this can be a large advantage. Suspension allows for a much smoother ride on trails or when landing after a jump. Safety accessories can allow a comfort state of mind for riders while enjoying the sport