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Disadvantages Of Mass Media

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Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most widely recognized stages for mass media are daily papers, magazines, radio, TV, and the Internet. The overall population commonly depends on the mass media to give data with respect to political issues, social issues, excitement, and news in popular society. (Study.com, 2016)

The first and foremost of the media in a general public is to give news and data to the masses. People need news/data for different reasons, on one hand it can be utilized to mingle and on the other to settle on choices and detail sentiments. Entertainment would be the other capacity of the mass …show more content…

(Thedailyjournalist.com, 2016)

A typical urban individual more often than not gets up in the morning checks the television news or daily paper, goes to work, makes a couple telephone calls, eats with their family or companions when conceivable and settles on his choices in light of the data that he has either from their collaborators, Tv news, companions, family, budgetary reports, and so on. (Thedailyjournalist.com, 2016)

We have put our trust on the media In any case, the impact of mass media on our children, adolescents and society is big to the point that we ought to know how it truly functions. We purchase what we are advised to purchase by the media. We settle on our purchasing choices in view of what we saw on television after seeing many promoting on daily papers or magazines. These are the impacts of mass media particularly in teens, they purchase what they see on television. They purchase according the trend that are accepted by the society and also what their favorite celebrity advertise (Thedailyjournalist.com,

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In the book Amusing Ourselves to Death by Neil Postman, he discusses the “dangers” of television and elaborates his thoughts about how that specific media was affecting American society. Some of the main points Postman touched on can be compared to the modern media society has now. Postman elaborated that television gained control of American society, which meant that Americans stopped questioning the media and opened the opportunity for fake news to be spread. Americans didn’t know what was real and what was fake because, at the end of the day, everything was for entertainment purposes as Postman expresses. The most important topic he covered was that the media was becoming a curriculum where Americans gained their knowledge and ideals.

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The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

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Media has become an important part of our lives. It is all around us - essentially inescapable. But with that comes obliviousness to the power of the media. People are so accustomed to the regularity and commonality of media, they often forget the dangerous potential it holds. One substantial danger is bias - more specifically in news sources.

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The media will pick and choose which topics to discuss according to the viewer’s ratings. The news media represent the news in a manner that will leave people coming back for more. They choose carefully what they want to report and by doing so they do not spread lies within the articles but what they choose not to tell the audience. The media shares what the people

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The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

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The theory explains “how individuals use mass communication to gratify their needs” (Burgeon, Hunsaker and Dawson, 1994, cited in Udende and Azeez, 2010, p. 34). The theory holds that “people influence the effects that mass media have on them” (Anaeto et al, 2008 cited in Edegoh, Asemah and Nwammuo, 2013, p. 23). The assumption of the theory is that people are not just passive receivers of media messages; rather, they actively influence the message effects. Media audience selectively choose, attend to, perceive and retain media offerings on the basis of their needs, beliefs, etc., thus, “there are as many reasons for using the media as there are media users”

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For years people have played the “blame game” with media and its effects on society. It has been questioned whether the media helps or hurts more in its overall impacts. The media consists of magazines, advertisements, TV shows, and social pages such as Instagram, SnapChat, Twitter, and Facebook, all in which society seems to be addicted to. The real question is, is having all of these sources of media positively or negatively affecting society? Some people blame the media for harming society by causing eating disorders and a low self esteem.

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