The Mass Media And Its Influence Of Mass Media
In this article Diana Mutz wrote about the election campaign and how it affects the people. In her career when she has covered the campaign as a part of media it was not really a great feeling for her. She believes there is a great difference between how public views the part media plays in election then what a candidate thinks. She thinks media is not very influential to change public views over a candidate. She argued that majority of the people already knew and determined on who they going to vote way before the general election campaign started.
Most of what people know about politics and politicians comes from the media. Technology such as the internet has transformed campaigning by closing the gap between the candidates and the public. People use social media to voice opinions with each other and be involved in politics. Obtaining different viewpoints about a politician can change a person’s opinion. The older communication technologies have not vanished; they are just evolving.
The strength and effects of mass media are expressed perfectly in Denis McQuail’s article “The Influence and Effects of Mass Media.” McQuail does not really focus on the educational spectrum of mass media like Lunsford. Instead he tries to provide useful information about how mass media effects society as a whole and how there can be power gained from ownership of mass media. Instead of just thinking of mass media as a website that teenagers get on to post what they are eating for lunch or what they had to do that day, McQuail looks deeper and writes about how mass media can lead to political and economic power. One example from his article is when he writes about how mass media “can attract and direct attention to problems, solutions or people” and can also be useful in the forms of “persuasion and mobilization.”
The four rhetorical devices are used to inform, convince, instill fear, and raise awareness to the fact that people can be swayed, that elections can be swayed. The author has woven these devices into the article seamlessly and really makes an effort to show the reader his view. Everything he does creates credibility and by the end of the article the reader is convinced that the Internet truly can be
In this era of politics, social media has very high power and influence. Since our generation can’t seem to put down their phones or stop refreshing Facebook, many members of politics use their social media accounts to announce their opinions on certain topics. It could be said that the mass media has a “hold” over the political arena. Media can even “make or break” political careers or political parties. Thus, it becomes very important for political members to keep their social media accounts updated.
Because of the Internet, citizens can get more current political information conveniently. There is no limit on number of people, area, time and hierarchy. Widely dispersed and good interaction can attract more people to focus on political news. Nevertheless, media can influence citizens’ view of representatives. People may vote blindly.
Social media has become a daily use all across the world. Although social media platforms have started to just make an impact in the early 2000s. Political activists depend heavily on the media to get their ideas placed on the government agenda. Media started in politics by writing new papers and listening to the politician on the radio, yet has transformed into seeing the cadiate live speaking on the television or on social media platforms. Mass media can be beneficial to the candidates when relaying their message to a later audience at any given time and day.
Rachel Reyes Frankenbush – 3 AP Government 25 January 2016 Paper #1 Over the past thirty years, media has become more accessible, advanced, and useful for people around the world. Due to the rise in the types of media outlets and availability to information, the public is more engaged and knowledgeable in political affairs. This rise in public engagement and knowledge through the widespread availability of information has reinvented the way government and politics are handled and effected by the people. Media today is used as a persuasive device to sway the public’s support and strengthen their own beliefs.
Political socialization is the process by which this complex interplay shapes individual social and political identities and value systems. Family are the first and most influential agents of socialization, Although there are other influential agents of socialization that we are exposed to throughout our lives such as friends, school, religion, and political culture. An agent of socialization that affects a huge amount of people is mass media and entertainment, which includes television, radio, music, internet, newspapers and
In The views of The Birmingham School, media culture induces individuals to conform to the established organization of society but it also lends resources that can empower individual against that society. (Kellner, D (1995)) In conclusion, calling attention to mass media, cultural studies relates to how the audience can decode the messages put forward by the media. More specifically in relation to their individual socio and economic background. This in turn can lead to the rejection of the dominant ideology.
Throughout this article, Papacharissi raises the question of what impact the internet is having on politics. I believe that it is too soon to tell the effects of the internet on politics. The advances in technology and the internet is changing politics and is having various effects on national political parties. This modern ‘public sphere’ will evolve over time, and the internet will have an even greater role in
In 2007, CNN stated a word “Youtube-ification of politics” prepared for the U.S. Presidential Primaries (Youtube and Policits). However, the impact of social media on politics can be either positive or negative. Social media can have a positive impact on politics when it is used properly. As people mentioned that social media is a free platform for sharing information, a tool of freedom and empowerment and a door of equality.
Often media coverage shapes the perception of people around the globe. The media reports the news that serves as an intermediate among the actively involved people of the society. The oldest forms of media are newspapers, magazines, journals, books and other printed materials. These all are known as print media. Television is hugely popularised these days.
In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.
Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.
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