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A Rhetorical Analysis Of Lyndon B Johnson's Campaign

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Campaign commercials reach voters with visuals, sounds, and text. Their advertisements use emotion along with sounds and images to communicate information within 30 seconds. Negative impressions associated with a candidate can be more powerful in persuading voters then positive impressions. High-Tech Productions (2013) explains “Daisy Girl”, the first most powerful negative political advertisement, was released September 7, 1964 by Democratic Lyndon B. Johnson’s campaign during the 1964 election against Republican Gary Goldwater. Although it only aired once by Johnson’s campaign, controversy led to it appearing on network news, commentary programs, and the cover of Time September 25, 1964 (High-Tech Productions, 2013). A young girl is shown …show more content…

Another controversial ad called “Convention” took place during the Vietnam War and was played by Nixon's campaign 8 days before the 1968 Presidential Election between Richard Nixon and Hubert Humphrey on NBC. It appeared in color as NBC led the way to a full color network in 1965 (High-Tech Productions, 2013). Discussions developed on the meaning of the clip (CBS News, 2010). It contained images of Vietnam, race riots, poverty, Humphrey smiling at the Democratic convention, and bursts of machine-gun fire (CBS News, 2010). The ad was discussed frequently in the 8 days before the election which some people feel contributed to Nixon gaining popularity and votes to win the election. George Bush used this same tactic against Michael Dukakis in 1988. He used brutal television advertising to portray Dukakis as an ineffective liberal who would endanger the country’s defense system and let convicted murderers out of prison. Bush also produced a series of strong positive ads about himself, such as "The Future" which sought to establish an identity for the two-term …show more content…

Social media has revolutionized how people form political opinions and make election decisions. Social platforms like Twitter are used by candidates to broadcast messages, build excitement for the candidate, inform voters about policy, and identify voters interest to properly target audiences for both voting and donating. Social media is an important tool in promoting political change and allows access to and conversation about political debates. With more Americans using computers, smartphones, and the internet politicians are turning to social media to reach voters. The Internet is a real-time interactive medium that allows people to send and receive information. Most of what people know about politics and politicians comes from the media. Technology such as the internet has transformed campaigning by closing the gap between the candidates and the public. People use social media to voice opinions with each other and be involved in politics. Obtaining different viewpoints about a politician can change a person’s opinion. The older communication technologies have not vanished; they are just evolving. Today there are more people involved and engaged in politics because of the internet and social media. Successful candidates adapt to change and understand

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However, ads that are meant to leave only an emotional impression upon the target audience are not beneficial and in fact can be dangerous because they may backfire. Resorting to negative campaign ads require candidates to give thoughtful consideration and careful presentation. The campaign ad in the form of the television commercial presented by candidate John Bell Edwards lacks any of the redeeming and helpful qualities of a negative

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On September 7, 1964, Lyndon B. Johnson released a campaign ad called “Daisy”. The “Daisy Ad” was unlike any campaign ad before. One author even states, “You can love ‘Daisy’ for its power or hate it for its excess… but it changed political advertising forever,” (Babb). In the past, many political advertisements had been lighthearted with catchy slogans, this ad was different. For example, one of John F. Kennedy’s campaign advertisement contained a Frank Sinatra song with the lyrics, “Everyone is voting for Jack, ‘cause he’s got what all the rest lack,” (Babb).

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Political advertising is increasing in recent years where it plays an important role in many campaigns election such as the United State of America. Political advertising is commonly use because the technologies are rapidly become a huge hit across the nation especially in the businesses economy. Therefore, most of the candidates choose political advertising strategy for their campaign in an advantage and disadvantage ways. The ad I chose is of Bob Quast running for US Senate. Bob Quast is not affiliated with any political party as he was running as an independent.

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Pg. 196-207 Politics in Action: The Increasing Difficulty of Getting out a Presidential Message • One of the biggest aspects of policymaking is the ability to communicate with the general public. o Even though many politicians expect that the rise of news and technology would help spread their message, it is seen the opposite is occurring. o

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Social media allows for members of Congress to broadcast their messages directly to masses, without worrying about how the media will interpret them. But as seen from the example above, social media has its opportunities and drawbacks. Some congressmen know how to successfully utilize social media to their benefit, while others struggle with using it in an efficient way. Not only does Congress use social media to promote themselves and their campaigns, but they have found ways to incorporate social media into their own websites, advertisements, and daily life (Davis and Strickler, 1999, 1-3). Social media has shaped the relationship between congressmen and their constituents by allowing for direct communication, causing congressmen to be more susceptible to criticism, and requiring increased use of resources by

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In the history of the United States, different media types have played key roles in the presidential elections and its campaigns, and has changed over 240 years. From the newspapers, to the radio, and to the television; the election campaigns have been influenced, relied, and affected the course of history. When the World Wide Web (WWW) became accessible to the public, public figures such as politicians, saw it as a tool to connect with the people, especially with the younger generation in order to promote their campaigns on the internet and also to have the a wider number of people to support them. As of now, especially in last year’s presidential election, social media (SNS) was heavily used by most notably the president elect; Mr. Donald J. Trump. But how much of an impact does social media have on election campaigns?

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Although this method currently serves politicians and political parties well for the most part, it must be questioned however, to what extent could the Australian public be more involved if communication was more two-way. On another level, however, it can be argued that this one-way communication on social media is an effect of politicians and political parties using social media as a marketing mechanism for their political campaigns. Through investing in social media analysts who can build profiles of swing voters by analysing their Internet and social media behaviour, a politician can with this information, direct their own campaign in the direction of these voters (ABC, 2013). These profiles can be built through filtering what population and socio economic groups are concerned with in terms of their involvement in Facebook groups, and who they follow on Twitter (ABC, 2013). Despite this information being partially ‘meaningless’ in terms of its easier to like a page than what it is to become directly involved in the issue, it can be argued that peoples online lives are becoming just as instrumental in their mobility within the community as their non-virtual lives (ABC, 2013).

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Daisy girl, a rare political advertisement of Lyndon Johnson was controversial because of the elements it used to target his presidential opponent, Barry Goldwater. The advertisement was only aired once because of the furious commotion of Goldwater’s followers even if the advertisement did not really mention his name. Despite of it being immediately pulled, the ad remains classic. The advertisement was not only made to target Goldwater.

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While Democratic candidate, Hillary Clinton, used social media as to announce her future events, show photo image of herself, Donald Trump was the first candidate in the history of the presidential election that radically airs his views throughout Twitter, not traditional media. Including former president Barack Obama, he was also active on Twitter and shared his campaign idea with Twitter users, but Donald Trump left behind an unparalleled record in the presidential election. “He has sent more than 28,00 tweets – roughly 12 tweets per day since 2009 “(Mir). As time goes by, many political communication experts predicted that use of social media will take over the political communication. However, they did not expect that it’d be so quick because Trump uses the Twitter as the main channel of communication not just sending campaign and policies information but also attack Hillary Clinton with negative comments.

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Even though social media has the ability to improve and facilitate the way people communicate and socialize with one another, it has also created an impact in other areas of society. In other words, social media doesn’t merely affect the way society communicates, but it has also managed to impact other areas like culture, business, and more importantly, politics. In the world of American politics, social media has played a significant role in the way politicians engage and participate in politics. For example, the president of the United States is able to directly communicate with Americans within seconds through a simple tweet. Evidently, social media is now one of the most prevalent sources of information that allows Americans to gain more information about their elected government officials and candidates running for public office.

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Negative political advertisements use derogatory statements against an opponent in order to gather public support, and positive ads highlight the capabilities of one candidate over another. The effectiveness of an ad would describes its ability to accurately convey a message to the

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Social media caused an increased number of voters engaging in the election. Two new internet activities stormed the political stage in 2008. Americans watched online videos that were related to the campaign, and used social networking sites to engage in political activity. During the 2008 election process, utilizing advanced technologies and merging them with traditional sources that offered new opportunities for engagement and interactivity with promising voters. An amendment from the 2004 election, 100% of e-mails sent by McCain and Obama utilized some type of technical interactivity, including hyperlinks, banners, images, videos, audio inclusive language and calls for participation/action (Hendricks and Kaid 49).

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The internet plays a major medium for communication and this also allows the public to equally participate in the whole game, this is why political parties nowadays prefer digital medium and internet as their promotion

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In 2007, CNN stated a word “Youtube-ification of politics” prepared for the U.S. Presidential Primaries (Youtube and Policits). However, the impact of social media on politics can be either positive or negative. Social media can have a positive impact on politics when it is used properly. As people mentioned that social media is a free platform for sharing information, a tool of freedom and empowerment and a door of equality.

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Social media was developed to link people to the world and is an effortlessly convenient method for communication. Due to this, people are able to get in touch with just about anyone from all over the world and it no doubt has an incredible amount of influence on our lives. However, not all of it may be positive. Almost everyone is aware of how social media impacts us on a micro scale, but what about the influence it has on a macro level? Interestingly enough, it has taken a tremendous toll on politics.

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