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What Impact Does Social Media Have On Presidential Elections

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In the history of the United States, different media types have played key roles in the presidential elections and its campaigns, and has changed over 240 years. From the newspapers, to the radio, and to the television; the election campaigns have been influenced, relied, and affected the course of history. When the World Wide Web (WWW) became accessible to the public, public figures such as politicians, saw it as a tool to connect with the people, especially with the younger generation in order to promote their campaigns on the internet and also to have the a wider number of people to support them. As of now, especially in last year’s presidential election, social media (SNS) was heavily used by most notably the president elect; Mr. Donald J. Trump. But how much of an impact does social media have on election campaigns? To understand why the usage of social media in campaign elections are so critical in the 21st century, the definition must be understood before going further. According to the Merriam-Webster’s definition of “social media”, it is a “forms of …show more content…

By creating an account and broadcasting there political beliefs and campaigns, this will give them a chance of gaining not only supporters, but also votes that they need from those supporters. Unlike the previous media type, which was the TV and newspapers, they were accessible but were not able to connect with the whole mass where they can discuss. With social media (internet), those who have access can, not only participate but also discuss live anywhere in the world and see what the politicians are doing right now. In other words, social media is the new media, and a type of advertisement which does not require any sort of payment and a new way to tell the people what the politicians are doing at the

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His intended audience is aimed at the youth, because our generation has become so dependent on on social media to receive our information, teenagers are who he is trying to reach out to. In comparison with the CNBC article, this article discusses more how political figures use social media to engage with a larger audience. The CNBC article, on the other hand, comprises of several examples of fake news stories, and examines the implication that those stories had a big effect on the results of the 2016 presidential election. This article provides examples of how presidential candidates can reach a larger audience via social media, and can therefore create an image for themselves on a larger platform to gain a larger following. Since it discusses the widely documented presidential election of 2016, almost every viewer would be able to associate some previously gained knowledge and consider how social media may have altered their

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Social media has revolutionized how people form political opinions and make election decisions. Social platforms like Twitter are used by candidates to broadcast messages, build excitement for the candidate, inform voters about policy, and identify voters interest to properly target audiences for both voting and donating. Social media is an important tool in promoting political change and allows access to and conversation about political debates. With more Americans using computers, smartphones, and the internet politicians are turning to social media to reach voters. The Internet is a real-time interactive medium that allows people to send and receive information.

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In this era of politics, social media has very high power and influence. Since our generation can’t seem to put down their phones or stop refreshing Facebook, many members of politics use their social media accounts to announce their opinions on certain topics. It could be said that the mass media has a “hold” over the political arena. Media can even “make or break” political careers or political parties. Thus, it becomes very important for political members to keep their social media accounts updated.

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