As times go on Candidates need a much bigger way to win their elections. This is seen in the presidential election in 2012, between Barak Obama and Mitt Romney. In 2008 Barack Obama was already getting himself out there on the social media website known as, Facebook. This is something that helped out in the long run. Eventually by 2012 social media dominated campaign processes. Obama and Romney began to use this advantage to get more votes as possible. During this time media, polling, and also SuperPACs played an important role in the presidential election.
With that being said, Digital Technology allows voters to be more involved with the election and their leaders. Social Media sites like Facebook, Twitter, and Instagram is a great way to
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Many people believe that polling does not play a role in presidential elections, but that is where they are wrong. Polling allows candidates to know where exactly he or she is in the election. Obama and Romney both used this strategy to see how they were doing, to figure out a winning strategy, and to see the amount of support they were getting (Chapter 10, Pg. 275). The problem the candidates get from these polls is weather or not the poll taker is actually being truthful, and if they are actually going to vote when the time comes. So both candidates was not exactly sure where they stood but had an estimate of it. In almost every poll there was an estimate of error in each, for example, as explain in Nate Silvers Article, Barack Obama was ahead two points in Colorado, according to the poll but in actual reality he was up to five points. So this was an example of a three-point error for the state of Colorado and a three point statistical bias with republicans there. As for Mitt Romney a poll had him ahead by six percent, but when it came time for electing the wrong winner was identified (Silver, 2012). Some polls may be useful to the candidates and some might give false information, so it all depends on the type of poll results that is