Derogatory Political Stereotypes

289 Words2 Pages
Three out of the six sources that I have described above note that campaigns who use a negative tone in their ads see a greater turnout in the polls. For this reason, I believe that the first view is the most important in measuring how the public is affected by political advertisements. Negative advertisements have always sparked my attention, and for this reason, I feel that derogatory political ads would be the driving factor in forming public opinion. Theory Negative political advertisements use derogatory statements against an opponent in order to gather public support, and positive ads highlight the capabilities of one candidate over another. The effectiveness of an ad would describes its ability to accurately convey a message to the