Prostitutes Over Patriots Analysis

Prostitutes Over Patriots There are two gentlemen in the run off for Louisiana’s governor. Their campaign ads have changed drastically since the beginning of the political race. Voters are accustomed to a candidate who campaigns through television commercials. At the start of this race, all of the candidates shared important details about themselves. They listed their political experience, their accomplishments, and their future ideas. Now, this political commercial has changed; the two candidates have “gone negative.” This phrase means that the candidates spend more time talking about negative activities each opponent has done rather than on his own positive aspects. Voters are very critical of any politician who “goes negative.” For example, “Prostitutes Over Patriots”, a campaign commercial, was placed on television by a candidate for governor, John Bell Edwards. From the title of this campaign commercial, a voter can expect this ad to be negative. The title is designed to evoke an emotional response from the viewer. It is common knowledge that when David Vitter was a US senator, he was embroiled with the “D.C. Madame Scandal.” Vitter never admitted the extent of his involvement, saying only that he had sinned. Now, 15 years later, candidate John bell Edwards dredges up Vitter’s old scandal. Edwards makes this scandal worse by balancing Vitter’s patriotism against his

However, ads that are meant to leave only an emotional impression upon the target audience are not beneficial and in fact can be dangerous because they may backfire. Resorting to negative campaign ads require candidates to give thoughtful consideration and careful presentation. The campaign ad in the form of the television commercial presented by candidate John Bell Edwards lacks any of the redeeming and helpful qualities of a negative