ipl-logo

Analysis Of Lyndon Johnson's Political Advertisement

747 Words3 Pages

Daisy girl, a rare political advertisement of Lyndon Johnson was controversial because of the elements it used to target his presidential opponent, Barry Goldwater. The advertisement was only aired once because of the furious commotion of Goldwater’s followers even if the advertisement did not really mention his name. Despite of it being immediately pulled, the ad remains classic. The advertisement was not only made to target Goldwater. It also has a great impact for Johnson’s victory over Goldwater. In fact, it remains as one of the controversial advertisements ever made because of the changes it has bought to the advertising history. A freckled, brown-eyed girl –unmistakeable a redhead was the focused of the ad for almost 30 seconds. The little girl was counting from one to ten while plucking the …show more content…

This element is very significant in combining each piece of the advertisement puzzle because the camera already had a movement. The camera manipulated the viewers by zooming into the eyes of the little girl while there was a countdown. This kind of movement gave the viewers a thought of what would happen after the countdown. Since eyes were perceived by ancient as tool of seeing the future. The creators of the ad intently zoomed into a close-up of the little girl’s eye to depict the vision and future of the US if they will vote for Goldwater. The third important element was the frame of the exploded nuclear bomb forming a mushroom cloud. There was a wise use of aesthetic in this frame because the creators try to target the feelings of the viewers. They aestheticized the frame by showing that the girl was also exploded into the mushroom cloud. This work of aesthetic touched the fear of the viewers on nuclear age. Hence, the third element was useful to convey the real intention of the advertisement (that is to vote for Johnson instead of

Show More
Related
88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More
997 Words | 4 Pages

The entire advertisement it is focused on evoking a response of empathy and compassion for the girl. Again, the face of the girl is strongly related to this appeal because the audience feels touched by her suffering. Also, it is very hard to see how the happiness of the girl diminishes and turns into sorrow. For example, the advertisement starts with the girl celebrating her birthday and everybody singing “Happy Birthday”, after that the mother says “Make a wish” and the girl blows the candles of a pretty decorated cake. In contrast, at the end the mother sings her the same song but this time the girl is completely devastated and there is only a lonely candle on top of a metallic plate containing some food.

Read More
674 Words | 3 Pages

Johnson’s Daisy ad begins with a young girl with blonde hair in a grassy field plucking petals from a daisy. Birds are chirping in the background and the girl is counting the petals she plucks, but out of numerical sequence. Suddenly, the screen freezes and zooms into the blackness of her eyes while an ominous voice is beginning a military style countdown from ten to zero. The girl’s eyes then transform into the aftermath of a nuclear bomb detonation. With smoke billowing into a mushroom cloud, Johnson begins to state, “These are the stakes, to make a world in which all of God’s creatures can live or go into dark.

Read More
404 Words | 2 Pages

John F. Kennedy was assassinated in 1963, leaving his Vice President, Lyndon B. Johnson, in charge of a hopeless and disbanded country. Shortly after he was sworn in, Johnson attempted to ease those emotions in his speech, "Let Us Continue." In his speech, "Let Us Continue," Johnson's purpose is to persuade his audience that the country needs to be united again in order to move on and to ease the hopelessness and emotional tension after Kennedy's assassination. Johnson first addresses his audience, and then starts out with the usage of an antithesis, stating that "The greatest leader of our time has been struck down by the foulest deed of our time," creating an empathetic mood in order to soothe the emotional tension within the audience.

Read More
424 Words | 2 Pages

Speaker: The speaker of the document is Lyndon B. Johnson. He was the thirty-sixth President of the United States and a teacher. He was a democrat, so his ideals would push towards equality and unification among races. Johnson’s democratic background and his history of teaching, he would likely exhibit ideas of diverse races having rights in America. Occasion: Lyndon B. Johnson presumably wrote this document to provide an apology and changes after the Selma brutality.

Read More
1153 Words | 5 Pages

On March 7th, 1965, a day now known as “Bloody Sunday”, displayed the tragedy of civil rights activists being brutally assaulted. This horrific example of blatant racism and hatred towards African Americans demanded a reaction from our government. The current President, Lyndon B. Johnson was tasked with uniting a country that seemed on the brink of conflict within itself. There were talks of him sending a bill that would declare the right of voting for all citizens. Lyndon B. Johnson had received criticism for how long it took him to send a voting bill to Congress.

Read More
821 Words | 4 Pages

President Johnson, armed with his speech, stood to persuade the congressmen to pass a bill that ensured equal voting rights for all. In a period when privileges were more inclined to the whites than to African Americans, voting rights applied selectively. At that time, it was needed that all be treated equally if America wanted to be proud of its supremacy above all other countries in the world. The president had to select his words wisely since the approval of congress was crucial to America’s future. Not only did the president have to work on the emotions of the attendants, but he also had to be logical in his claims, as well as build confidence regarding his appeal.

Read More
1548 Words | 7 Pages

In March of 1965, thousands of Americans black and white began the 54-mile march from Selma, Alabama to Montgomery. All the men and women of the crowd had the same agenda of protesting in favor of Black Civil Rights, but along the way encountered state police who proceeded to brutally beat the crowd on national television1. As news of this horrific event spread through the screens and radios of America President Lyndon B. Johnson stood by creating the Voting Rights Act of 1965 to ensure that every American regardless of Race or Gender could legally and without confliction have the right to vote. Shortly thereafter on March 15, 1965 Johnson took to the podium and in front of cabinet members and foreign ambassadors proceeded to deliver the speech

Read More
1050 Words | 5 Pages

Campaign commercials reach voters with visuals, sounds, and text. Their advertisements use emotion along with sounds and images to communicate information within 30 seconds. Negative impressions associated with a candidate can be more powerful in persuading voters then positive impressions. High-Tech Productions (2013) explains “Daisy Girl”, the first most powerful negative political advertisement, was released September 7, 1964 by Democratic Lyndon B. Johnson’s campaign during the 1964 election against Republican Gary Goldwater. Although it only aired once by Johnson’s campaign, controversy led to it appearing on network news, commentary programs, and the cover of Time September 25, 1964 (High-Tech Productions, 2013).

Read More
1339 Words | 6 Pages

As a president of America, the credibility of Lyndon Baines Johnson is well-established. He did not have to establish his credibility as everyone already knows it and he is a trustworthy source. But, as his audiences are young adults, so he still try to boost his credibility at the beginning of the speech with the joke about coeducation college student partying to let the students know he has been there too. 2.3.2 Pathos This speech can be said as an emotional roller coaster as the emotional elements have its ups and downs.

Read More
186 Words | 1 Pages

Lyndon B. Johnson was pleading to congress for a civil rights bill, Because of all the hate crimes and the discrimination against african americans by the police. He said that this was not a black struggle but an american struggle. He was fighting for the rights of all Americans and wanted to be the president remembered by furthering rights rather than conquering foreign nations. The thesis statement of Lyndon B Johnson speech is that he wanted to extend the rights of the american people. Some rhetorical devices of this speech are alliteration, parallelism, and metaphor.

Read More
272 Words | 2 Pages

On September 7, 1964, Lyndon B. Johnson released a campaign ad called “Daisy”. The “Daisy Ad” was unlike any campaign ad before. One author even states, “You can love ‘Daisy’ for its power or hate it for its excess… but it changed political advertising forever,” (Babb). In the past, many political advertisements had been lighthearted with catchy slogans, this ad was different. For example, one of John F. Kennedy’s campaign advertisement contained a Frank Sinatra song with the lyrics, “Everyone is voting for Jack, ‘cause he’s got what all the rest lack,” (Babb).

Read More
574 Words | 3 Pages

They used the main idea of representing an immigrant from the patriotic view of an American. A child will not be intrigued or look for the deeper meaning behind the ad. In the video, the young man looks back on the journey he made before he signed an important deal. The setting is realistic and gives the viewer

Read More
688 Words | 3 Pages

“All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days . . .nor even perhaps in our lifetime on this planet. But let us begin.”

Read More
676 Words | 3 Pages

The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

Read More

More about Analysis Of Lyndon Johnson's Political Advertisement

Related Topics

Open Document