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Analysis Of Lyndon Johnson's Political Advertisement

747 Words3 Pages

Daisy girl, a rare political advertisement of Lyndon Johnson was controversial because of the elements it used to target his presidential opponent, Barry Goldwater. The advertisement was only aired once because of the furious commotion of Goldwater’s followers even if the advertisement did not really mention his name. Despite of it being immediately pulled, the ad remains classic. The advertisement was not only made to target Goldwater. It also has a great impact for Johnson’s victory over Goldwater. In fact, it remains as one of the controversial advertisements ever made because of the changes it has bought to the advertising history. A freckled, brown-eyed girl –unmistakeable a redhead was the focused of the ad for almost 30 seconds. The little girl was counting from one to ten while plucking the …show more content…

This element is very significant in combining each piece of the advertisement puzzle because the camera already had a movement. The camera manipulated the viewers by zooming into the eyes of the little girl while there was a countdown. This kind of movement gave the viewers a thought of what would happen after the countdown. Since eyes were perceived by ancient as tool of seeing the future. The creators of the ad intently zoomed into a close-up of the little girl’s eye to depict the vision and future of the US if they will vote for Goldwater. The third important element was the frame of the exploded nuclear bomb forming a mushroom cloud. There was a wise use of aesthetic in this frame because the creators try to target the feelings of the viewers. They aestheticized the frame by showing that the girl was also exploded into the mushroom cloud. This work of aesthetic touched the fear of the viewers on nuclear age. Hence, the third element was useful to convey the real intention of the advertisement (that is to vote for Johnson instead of

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