On September 7, 1964, Lyndon B. Johnson released a campaign ad called “Daisy”. The “Daisy Ad” was unlike any campaign ad before. One author even states, “You can love ‘Daisy’ for its power or hate it for its excess… but it changed political advertising forever,” (Babb). In the past, many political advertisements had been lighthearted with catchy slogans, this ad was different. For example, one of John F. Kennedy’s campaign advertisement contained a Frank Sinatra song with the lyrics, “Everyone is voting for Jack, ‘cause he’s got what all the rest lack,” (Babb). Candidate Barry Goldwater was known for his old-fashioned campaign advertisements in which he defended himself from claims being made against him at the time (“1964: Johnson v. Goldwater”).