In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
During President Lyndon B. Johnson’s 1964 presidential run, he released a political ad called, “The Daisy Ad.” Johnson was the democratic nominee up against Barry Goldwater, a five term Arizona senator and Republican nominee. The election was taking place a few years after the conclusion of the Cold War and the Cuban missile crisis, so the thought of the world ending due to nuclear war was still a pressing thought in the American public’s mind. Goldwater was an advocate for the usage of nuclear and he thought of these warheads as just another tactile weapon. This view though, led to the election being a landslide victory for Johnson.
John F. Kennedy was assassinated in 1963, leaving his Vice President, Lyndon B. Johnson, in charge of a hopeless and disbanded country. Shortly after he was sworn in, Johnson attempted to ease those emotions in his speech, "Let Us Continue." In his speech, "Let Us Continue," Johnson's purpose is to persuade his audience that the country needs to be united again in order to move on and to ease the hopelessness and emotional tension after Kennedy's assassination. Johnson first addresses his audience, and then starts out with the usage of an antithesis, stating that "The greatest leader of our time has been struck down by the foulest deed of our time," creating an empathetic mood in order to soothe the emotional tension within the audience.
In 1995 with the famous “Change can be exciting” commercial featuring recently defeated US governors Mario Cuomo and Ann Richards. The producers led the viewers to believe they are discussing political
“We shall overcome” is a speech by Lyndon Baines Johnson on March 15, 1965. This speech took place one week after Selma. “We shall overcome” was created to convince the Members of Congress, into joining him in his fight against racism by approving a bill meant to abolish racist voting restrictions. Lyndon Johnson’s speech to convince Members of congress to help him pass a bill to abolish racist voting restrictions by using a strong tone to create the sense that what he was saying was important, and in his speech he used Pathos and Logos to make the crowd feel sympathy for the black community because of the harsh truth.
Speaker: The speaker of the document is Lyndon B. Johnson. He was the thirty-sixth President of the United States and a teacher. He was a democrat, so his ideals would push towards equality and unification among races. Johnson’s democratic background and his history of teaching, he would likely exhibit ideas of diverse races having rights in America. Occasion: Lyndon B. Johnson presumably wrote this document to provide an apology and changes after the Selma brutality.
On March 15, 1965, Lyndon Baines Johnson addressed a joint session of Congress to urge the passage of the Voting Rights Act and outlined his plans for supporting voting rights. In his speech, Johnson not only advocated policy, he borrowed the language of the civil rights movement, and he represents a key moment in the civil rights movement as well as a culturally significant speech in American letters and he tied the movement to American history. This message was addressed to the presidency and the members of the congress.
On March 7th, 1965, a day now known as “Bloody Sunday”, displayed the tragedy of civil rights activists being brutally assaulted. This horrific example of blatant racism and hatred towards African Americans demanded a reaction from our government. The current President, Lyndon B. Johnson was tasked with uniting a country that seemed on the brink of conflict within itself. There were talks of him sending a bill that would declare the right of voting for all citizens. Lyndon B. Johnson had received criticism for how long it took him to send a voting bill to Congress.
Goldwater was an unfavorable candidate from the start, he was seen to be too much of an extremist and was not popular against the well liked Lyndon B. Johnson. The slogan he came up with for the campaign was widely ridiculed for making it seem like being for Goldwater was something to be ashamed of. The Democrats also made fun of the slogan, coming up with their own “In your guts you know he’s nuts” motto. Overall, the Goldwater campaign was a devastating defeat for the Republicans after Johnson won an astonishing 10:1 in electoral college votes
As a president of America, the credibility of Lyndon Baines Johnson is well-established. He did not have to establish his credibility as everyone already knows it and he is a trustworthy source. But, as his audiences are young adults, so he still try to boost his credibility at the beginning of the speech with the joke about coeducation college student partying to let the students know he has been there too. 2.3.2 Pathos This speech can be said as an emotional roller coaster as the emotional elements have its ups and downs.
In his speech, George Wallace declares, “I shall fulfill my duty toward honesty and economy in our State government so that no man shall have a part of his livelihood cheated and no child shall have a bit of his future stolen away.” This statement is a clear example of demagoguery, a tactic often used by politicians to sway public opinion by appealing to the emotions and prejudices of their audience. Wallace’s words could have significantly influenced certain groups of white people, fully protestant of his audience's religion due to their limited exposure to different histories and cultures. Politicians can sway public opinion by appealing to the concerns and experiences of their audience, especially if those individuals feel unheard of or
The ad “You Make Me Feel” is based off the 2016 Presidential campaign between Former First Lady Hillary Clinton and President Donald Trump. The ad was produced and published October 31, 2016 by Priorities USA in an effort to discredit Donald Trump and show Americans that Hilary Clinton was the best choice for presidency. Throughout the presidential campaign Donald Trump was criticized about his sexist behavior, accused of sexual harassment and victimizing women. Priorities USA used these accusations as a kairotic moment eight days prior to the election to persuade women to vote for Hilary Clinton. The “You Make Me feel” political advertisement uses Aristotelian rhetorical appeals, logos, ethos, pathos and metaphors to persuade the target audience, women, to vote against presidential candidate Donald Trump because he doesn’t respect women.
Jeannette Shackelford Duane Watson Engl 1302 02Febuary 2015 Press Hard For the Power to Vote In the speech “We Shall Overcome”, the speech was written by Lyndon Baines Johnson, the 36th president of the United States, the speech was addressed to Congress on voting legislation and to the United States as a whole. The speech was given on March 15, 1965 in an era where there was much bigotry, racial violence against blacks. The speech was televised a week after the after math of the deadly violence that had erupted in Salem Alabama, which was supposed to be a peaceful protest, that was given by the Negros a protest for equal rights to vote, turned into a violent protest.
No Nips Allowed A breast cannot be seen as nonsexual in today’s society “I think the real obscenity comes from raising our youth to believe that sex is bad and ugly and dirty, and yet it is heroic to go spill guts and blood in the ghastliest manner in the name of humanity but ask yourself this question what is more obscene sex or war?” (Forman). Today, in America it is illegal for a woman to be topless or breastfeed in public. States such as Louisiana a woman showing her breast can be sent to jail for up to three years, or fined a ridiculous amount.
Daisy girl, a rare political advertisement of Lyndon Johnson was controversial because of the elements it used to target his presidential opponent, Barry Goldwater. The advertisement was only aired once because of the furious commotion of Goldwater’s followers even if the advertisement did not really mention his name. Despite of it being immediately pulled, the ad remains classic. The advertisement was not only made to target Goldwater.
