It has been a common practice for corporations to have a business model that has a pay hierarchy structure where the more a customer pays the better service and quality they receive. This is implemented in the clear majority of hotels: the nicer and larger room with premium service a more expensive. Some hotels take this a step further and have segregated floors for the highest paying customers. The debate over the morality of such practices has proven to be quite controversial. I hold the perspective that aligns with stockholder theory: this trend has been blown out of proportion and that it is ethical to stratify people based on how much they have paid. In fact, I take this argument one step further and argue that companies should hide the ultra-luxurious options from guests that cannot afford them to prevent envy and jealousy. A fundamental principle …show more content…
Disney has capitalized on the envy and jealousy of their customers. Disneyland and Disneyworld both offer a pass that allows customers to bypass the long lines for rides. When customers waiting in seemingly endless two hour lines see others quickly cut the line right in front of them, they cannot help but feel emotions of envy and anger. The design of this is quite innovative. In my experience and this is still the norm today, both lines are side by side, so the customers that have paid extra for the pass are is plain view of the regular customers when they bypass the lines. Now, customers will know for next time to purchase the pass that allows them to bypass the lines because they subconsciously strive to avoid the envy and jealously they felt before. Airlines also implement this. They design their planes so passengers must walk through the first-class cabin to get to their seat. They see all the amenities they will not have the luxury of