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Dollar Behave Club Case Study

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Dollar Shave Club is the newly launched business entity of the USA that was established in March 2012. The company deals in the men’s personal care product that is razor blades which is delivered to the door step for a monthly fee. Currently, the company has its awareness in US, Australia and Canada but it is planning to expand in other international markets. Hence, the purpose of this paper is to evaluate the expansion opportunities for the Dollar Shave Club in the new markets of Western or Eastern Europe. For this purpose, the paper is divided into two tasks that are market selection and market entry. In the market selection, a set of four criteria’s are made in order to identify the suitable country for initial entry into Eastern or Western …show more content…

Moreover, it is found that the performance of France is quite weak as per the set criteria because their target population, consumer price index, and average price of product is lesser as compare to other countries (Falbe, 2012). For that reason, the Dollar Shave Club would not consider France for entering and launching their products. On the other hand, Italy is also not up to the set criteria because their overall points are lower than other countries that are why it would also not consider by Dollar Shave Club for expanding their business operations. Due to the cutthroat competition it is quite difficult for every organisation execute their business activities viably that is why they have to alter their plans and strategies in order to fulfil the requirements of their clients viably. However, the margin of error for Dollar Shave Club is very low and they must select appropriate place for executing their paper plan practically in a more accurate manner (Malhotra, et al.,

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