There are some great lessons in the Presidential campaign of Donald Trump. This is a man whose brand was known in the marketplace, but more as a sideshow. He was known as financially successful, but not in a traditional way. His path to his success was littered with bankruptcies, high-profile marriages and divorces, and a personality that was always way over the top. It was inconsequential to most people, but it was entertaining. He flirted with the idea of running for President of the United States as he would talk about wanting to build another branded tower. And the Trump brand was always bigger than life - and most often in gold.
The producers of the TV show, The Apprentice, saw gold in Trump as its host. He is a natural entertainer, and
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" celebrities, falling in line with the show's format - competing to win weekly team challenges, getting involved in often petty arguments with other celebrities, and sweating out the board room segments, where they would throw each other under the bus in order not to be fired. They all called Trump "Mr. Trump", as he would chair the meetings in the bizarro entertainment world where he was king. This role, together with his real life persona, solidified his brand to millions of fans, who felt as if they knew him. They …show more content…
No surprise - he had casually talked about it so much in the past that the latest statements seemed like another whim to get attention - to comment on real issues from a distance. But this time he wasn't kidding. The character from the tabloid headlines and reality show was going to run for President of the United States. At that moment, he broke through the already fragile wall between the world of fantasy and entertainment media, and the real world. What on earth would happen next, we wondered. There are a lot of movies and books that have explored this concept. Woody Allen's fantasy film. "The Purple Rose of Cairo" comes to mind. In the film, a character from a movie playing in a small town, leaves the screen and decides to become a real person. As in most scripts, the character runs into real world problems that he is simply not equipped to understand or solve, and he is eventually forced to return to the world he was created for. It's like an emotional gravity - people are who they are, and as different as they may want to be, they usually float (or crash) back to