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Effects Of Keeping Up With The Joneses

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Throughout the late 1970’s and onwards the idiotism “keeping up with the Joneses” or the bandwagon effect was a widespread effects on most societies. If a family fail to "keep up with the Joneses", they would be perceived as a demonstrating socio-economic or cultural inferiority to other people in their society. The term “keeping up with the Joneses” referring to the comparison to one 's neighbor as a benchmark for social class or the accumulation of material goods (Page 4). An example would be that the Joneses bought a new BMW, and a person (mostly the Joneses’ neighbors or even friends) counter this by buying s better BWM or even a Porsche . Page and as well as Gertner talks about the effects and heavy controversy with "keep up with the Joneses".
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