Efficiency and Effectiveness: Insulet Corporation
Insulet Corporation is a medical device company specializing in diabetes management.
Founded in 2000, Insulet is headquartered in Massachusetts with offices across the United States,
Canada and Hong Kong. Insulet’s product technology is branded under the name OmniPod which consists of a small, wearable pod that wirelessly delivers insulin into the body through a cannula, as directed by a handheld personal diabetes manager (PDM) device.
Insulet currently holds 4% of the United States type 1 diabetes market share and has lofty growth goals to double its market share by 2021 through the launch of new products and reduction of costs due to automated manufacturing (Insulet Investor Day, 2016). In
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In order to be efficient, employees must be equipped with the proper tools. Tools may include software as well as manufacturing resources.
According to Russell & Bernard (2016), “Enterprise resource planning (ERP) is software that organizes and manages a company’s business processes by sharing information across functional areas.” Insulet uses Pilgrim Software’s SmartSolve® Enterprise Compliance and
Quality Management (ECQM) solution to support its regulatory compliance and quality management processes. Insulet is also rolling out TestTrack software for product testing to monitor bugs and fixes.
EFFICIENCY AND EFFECTIVENSS: INSULET CORPORATION
Currently Insulet manufactures its OmniPod product overseas. The company recently acquired a manufacturing facility in Acton, Massachusetts in which it plans to build an automated manufacturing operation set to launch in early in 2019. According to a company press release, “The new U.S. operation is intended to provide manufacturing redundancy and additional production capacity to support growth and new product launches. The new
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The medical device process from conception to product release is an often lengthy and arduous process. The United States Food and Drug Administration (FSA) classifies medical products in three categories. Most Insulet products are classified as either Phase II or III which impact the timeline and development process and require many cross-functional responsibilities.
Russell & Bernard (2016) explain, “For teams to be effective, they must know what their purpose and roles are relative to the company’s goals, as well as the extent of their empowerment, have the skills and training necessary to achieve their goals, and possess the ability to work together as a team.”
The following chart provides a top-level (condensed) overview of the key steps involved in Insulet’s product development process.
EFFICIENCY AND EFFECTIVENSS: INSULET CORPORATION
An average timeline involving the steps above takes between 1-3 years but could take longer. Insulet is transparent about the product launch process via press releases which