ipl-logo

Emirates Five Forces Analysis

2245 Words9 Pages

Emirates Airline, the Dubai-based airline provides top-class service and in-flight experiences to its customers. Their commitment to its customers has been a key differentiator in the Air line industry, allowing it to garner a significant amount of market share.
In year 1985, Emirates flew its first route out of Dubai with two aircrafts-a leased Boeing 737 an Airbus 300 B4. By mid 1980’s Gulf air cut back its services to Dubai, Emirates Air line was conceived in 1985 with a backing from Dubai’s royal family. Government of Dubai has been provided capital of USD 10 million to develop a regional focus to connect underserved markets.
With the advent of the Gulf war, business increased for Emirates as the war kept other airlines out of the area. …show more content…

An in-depth analysis of Emirates and its industry has been completed in subsequent sections in order to devise strategic recommendations for Emirates to best address its weaknesses, leverage its strengths and capitalize on market trends.
To better understanding the dynamics of the airline industry where Emirates is a part, a Porter’s Five Forces analysis performed. It reflects how Emirates strategies are sustainable at present day business. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept.
Finally this report evaluates what are the reasons behind on Emirate’s success and how Government of Dubai supports them and Emirates strategy and …show more content…

The size of this industry is relative smaller in comparison to under industries. Hence the buyers and in our case, prospective passengers have little power to influence the market. Emirates cater to a segment that is not very price sensitive. Its premium offerings and price allows it to retain a segment of loyal business travelers. Without mass switching to another airline, buyers have little power at their perusal.
 Force 5: Supplier Power
One of the external powers that Emirates continually deals with is the supplier environment. Supplies are in the form of service expertise and most critically – Jet Fuel. With Saudi Arabia’s decision to regulate fuel costs by limiting the supply of oil, the supplier power in this case is prominent. Rising fuel costs have led to decrease in the revenue of the airline and it also reflects in the marginal increase in the price of their fares every few

Show More
Related

Swot Analysis Of Virgin Australia Airlines

2186 Words | 9 Pages

The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.

Read More

Case Analysis Of Porter's Five Forces Analysis Pixar

936 Words | 4 Pages

In spite of the fact that Disney is included in a wide range of commercial ventures, the industry it fits in with in this particular case is the film distribution industry. As a first stride to assessing Disney 's present situation in the business, we conducted the Porter 's 5 Forces Analysis demonstrated below. •Power of Buyers: The customers in the film distribution industry allude to theaters and retailers that help movies through showings, DVDs, Blu-ray, and so forth. Despite the fact that retailers and theatres settle on a definitive choice of which motion pictures they should to buy, because of the distributor’s size, brand acknowledgment, high client loyalty, bargaining power for retailers and theatres are limited. Client 's

Read More

Star Trek Balance Of Terror Analysis

989 Words | 4 Pages

In Star Trek’s episode, “Balance of Terror”, there are differing ideals and points of view in action for two opposing sides in an epic cat-and-mouse chase in space. The members of the USS Enterprise, who are from Earth, become aware and learn of an enemy alien ship that is destroying their outposts. The reactions of the members of the USS Enterprise exemplify a combination of theories including the ideas of both realism and liberalism. The opposing enemy that the members of the USS Enterprise came into contact with engaged in ideals and actions that most predominantly reflect those of realism. In addition, in order to understand the connections of the theories mentioned previously to the actions taken by the characters in the film, one must be aware of and fully understand the

Read More

Southwest Airlines Case Study Essay

1023 Words | 5 Pages

Case Analysis #1 – “Southwest Airlines: Is It Still the King of Cheap Flights” 1. Answer the questions at the end of the case. 1. Airline customers can be segmented in a variety of ways. Two of these include by purpose of travel and their destinations.

Read More

Business Strategy Case Study: Delta Airlines

742 Words | 3 Pages

Since opportunity to target women was catered by Song, it shows how well they are consistent with external consistency. The threat of competitors declined as well because of their sound strategic implementations. Moreover, we can judge their external consistency by applying porter five forces model. Porter five forces model • Threat of new entrant: Threat of new entrant is quite low because of high capital requirement and lower margins in low-cost airline segment. In addition, market share in this segment is fragmented, which is why it not that easy to snatch market share from existing employees.

Read More

Marketing Environment Of United Airlines

1034 Words | 5 Pages

United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.

Read More

Cisco Porter's Five Forces Analysis

895 Words | 4 Pages

Porter’s five forces is a framework that provides analysts with knowledge of the external factors regarding their company and the development of business strategy. These shows people how attractive a company is in a certain industry. I have chosen to develop the porter’s five forces strategy regarding Cisco and the information received. I will evaluate the competiveness, threat of substation, buyer power, supplier power and the threat of new entry.

Read More

Political And Environmental Factors That Affect The Airline Industry

885 Words | 4 Pages

9. Environments Like any other Industry, the airline industry is also affected by changes in its external environment. King III (2009) highlights that leaders are not supposed to compromise the natural environment and the livelihood of future generations. Environmental Factors can also have a significant role to play in an airline industry; like in the case of Prof. McPherson we observe the bad weather reducing his time by 1 hour and thirty minutes. In light of the environmental factors that affect the airline industry this Study will focus on the traditional Political, Economic, Social, Technological, Environmental, and Legal Analysis, often referred to as the PESTEL Analysis.

Read More

Transnational Strategy Of Lufthansa

1545 Words | 7 Pages

For worldwide airline industry, opportunities can emerge from new client expectations, items, business sector structures or regulatory

Read More

Zara Porter's Five Forces Analysis

3253 Words | 14 Pages

This report aims to analyze the effect of external analysis and the various other forces of change that has an effect on the business environment of Zara. External environment is an important consideration while planning the strategy for future as well as for venturing into the international markets. Every company irrespective of the sector of operation faces a phase of stagnation in the domestic market at one point in time and there is a need to take stock of situation and reframe the strategy to move ahead. External environment comprises of many dynamic forces like political, technological, social, cultural and environmental factors. These factors form the macro environment of the company.

Read More

Five Forces Analysis Of Zara

1894 Words | 8 Pages

Nowadays, with the improvement of living standard, fashion has becoming more and more important to the world. There are lots of different types of fashion companies all over the world. One of the most popular companies called ZARA. ZARA is a fashion clothes company which was founded at 1975 by Amancio Ortega who is a fashion retailer group company’s founder from Spain. That means ZARA is a subsidiary of INDITEX.

Read More

Singapore Airlines Case Study

3552 Words | 15 Pages

1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).

Read More

United Airlines Market Segmentation

1027 Words | 5 Pages

Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.

Read More

Maxis Porter's Five Forces Analysis

1306 Words | 6 Pages

3.2 Industry conditions (Porter 's Five Forces Analysis) Five forces which would impact an organization 's behavior in the market. Understanding the nature of these forces provides organizations the required insights to enable them to formulate the appropriate strategies to be successful in their market (Thurlby, 1998). 3.2.1 Threat of new entrants (high entry barriers) High capital investment for competitor entry into telecommunication industry. Companies in this industry maintain development, spend fairly large amount of capital on network equipment and incurred high fixed costs. Besides, technologies are also considered as barriers for new companies to enter the market.

Read More

Advantages And Disadvantages Of Globalization In The UAE

1785 Words | 8 Pages

Challenge of modernization and globalization in the UAE society Introduction The UAE is renowned for its rich cultural heritage heavily manipulated by Arab and Islamic traditions. UNESCO has particularly acknowledged the Emirate of Sharjah as a fascinating emirate that has single handedly taken measures in protecting the rich cultural heritage of the Arabs. A classic example is anchoring the Dubai Shopping Festival in cultural values that are local and traditional. It should be noted that the primary aim of the festival is to attract tourists from all over the world.

Read More

More about Emirates Five Forces Analysis

Related Topics

Open Document