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Enron Corporate Social Responsibility Paper

1527 Words7 Pages

Introduction
The current paper examines the role of Ethics and Social Responsibility of businesses and corporations in marketing strategy. Specifically, the current paper investigates the corporation named Enron, to demonstrate how ethics and social responsibility play a part in the marketing mix and drives new trends on public trust in the marketplace. The paper at hand outlines the external factors that contribute to business ethics such as political and legal environment, consumers and competitive environment and builds an understanding of the dynamic marketplace and how external forces impact marketing activities.

About Enron
Enron was founded in 1985 as an American based energy supplier and services company based out of Houston, FL. The company was formed as a merger between Houston Natural Gas and InterNorth. According to its Fortune 500 profits it was deemed one of the world's major electricity, natural gas, communications and paper companies. At Enron’s peak, a share in the company was worth $90.75 with the company’s claimed revenues topping $100 billion.

The Fall of Enron
Although Enron’s financial statements gave consumers and stakeholder’s reason to believe the company was flourishing, bankruptcy followed in …show more content…

According to Edelman’s “Trust Barometer 2017,” reports indicated a breakdown in trust of institutions such as the government and businesses by the public across the world. The U.S. presents the largest divide among the trusting informed public and distrusting mass populations. Only a 20-point gap separates these two types of people. Its data has proven that power centers have shifted from the elites to the distrustful multitudes. Consumers now have a type of power that impacts the way companies market and do business. The Enron scandal resulted in new compliance measures and assisted in putting in place new measures to close the gaps companies have used to evade

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