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Environmental Challenges In Forrester's Recent Report

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Environmental challenges in E-commerce: Technology shift: So why is it that in Forrester’s recent report, US Ecommerce Forecast: 2013 to 2018, the analyst firm concludes that “retailers have their work cut out for them in the coming years”? “Retailers have to pay more money for mobile development, it will be more expensive to ship packages in the future, and there is going to be more price competition from companies like Amazon,” explains Sucharita Mulpuru, vice president and principal analyst at Forrester. “All of these factors will make it harder to have a very profitable ecommerce model.” Elaborating on her first point, she continues: “You have to be thinking about how you develop your site from a technical standpoint, so that it renders well on different devices. There is no question that that is something that is an extra cost that every retailer needs to budget into their website execution now. A lot of it is design and functionality if the website, because that affects everything – it affects the conversion rate and the ability of customers to find content on different mobile devices and typically mobile is Smartphone as well as tablet so that just makes the decision on what to do even …show more content…

Adaptive and responsive websites are now a basic requirement for servicing the mobile market and the UK market has embraced that model. If you look at sales of PCs vs laptops vs tablets and smart phones, it’s pretty clear that the desktop-centric world is dead. Why investment in desktop experiences anymore? The rate of adoption of mobile devices is only going to continue. And what happens when wearable’s actually hit mainstream? Someone is going to be running your app or website on a watch. And that world will come very quickly. Companies need to be thinking about a mobile only world and even the fact that the definition of mobile is

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