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Swot Analysis Of Apple Watch

1390 Words6 Pages

Intro
The Apple Watch is a smartwatch created by Apple Inc. It includes fitness tracking and health-oriented capabilities as well as incorporation with iOS and other Apple products and services. Apple announced the Apple Watch with three variants. Firstly there is the original apple watch, secondly there is the apple watch sport and lastly there is the apple watch edition, in which the case is crafted from 18 karat gold. Apple will also include a new voice assistant named Cal into the microchip, and the watch will be distinguished by different combinations of cases and interchangeable bands. The watch relies on a connected iPhone to perform many of its functions and will be compatible with the iPhone 5 or later models running iOS 8.2 software. …show more content…

The Apple brand personality glamourizes this idea of lifestyle, imagination, freedom, innovation, passion, hopes, dreams and ambitions, and power-to-the-people through the technology in its products and it hugely does this in its visual advertisements that sometimes even exaggerate the amazing experience of using technology and gaining a sense of happiness. The Apple brand personality is also about simplicity and the removal of complexity from people 's lives, people-driven product design, and about being a really humanistic company with a heartfelt connection with its customers. The Apple brand is not just intimate with its customers, it 's loved, and there is a real sense of community among users of its main product …show more content…

SWOT

Strengths Opportunities
• Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales.
• The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products.
• Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone.
• Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers.
• • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do. This is due to the clever marketing strategies of apple, and in turn gives them an upper hand in the smartwatch market as they are the centre of attention.
• Apple can use its advantages in the smart watches in order to shift towards a new market of bio-technological gadgets. The development of the bio-sensors in the apple watch could provide a gateway for development into another market.
Weaknesses

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