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Samsung Target Market Analysis

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Segmentation and Target Market Paper Positioning Statement Healthier lifestyle is adapting throughout the world now days. Best physical activities, conscious upon healthy eating, making it incorporate to each other. While work out, people are more into use of technology to monitor their heartbeats and to check over calories burned. Moreover, they maintain manually written records, their readings to track about the level they are going good which they calculate through heat rate monitor. Samsung too early encountered the issue and resolved it by including a “Gear” a smart watch and Gear Fit, connecting to Samsung galaxy 5 and it is always automatically record the work out. Company attached many other features to Galaxy 5 and smart watch. Gear …show more content…

This takes a deep analysis of the segmentation are made to apply. Perhaps, any technology cannot be so specified about the needs and wants. As a whole segmentation drawn upon age, gender, regional, season, taste etc. which is ever easy to regular home products. In this way producers to these technological products face hard times to establish the need in the market. Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the …show more content…

Which is the band or a product or service that will goes to market and advertise, given promotions to promote the product are all the key element to consider carefully while planning an action. When the company initiates to its marketing strategies it has to be built carefully and specifically to the product and target audience. While a control over market a perfect product and services positioning company has to check over the budget and has to look upon the medium they use. If we talk about the number of media and things related to market products and services to the target market it will goes a long debate. The ultimate goal of target market is to attract the huge numbers of customers with the efficient resources utilization methods. The target market of Samsung is the active lifestyles which includes the age of 18-45 years old. Smart watches are further segmented into different age groups and gender. Gear Fit is a bit smaller that has a capability to allow your call receiving while tracking your fitness records and you can also view some information. This is considered to target women as upon its thinner size. Best for athletics works best to keep for those rush to somewhere and just take smart watch so can get

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According to Gina Lee, founder of the Legacy Sports Institute, a health-care facility for professional and amateur athletes in Alpharetta, Georgia “As wrist-worn wearables phase out, less invasive and more personalized devices may phase in”. "The future of technology is definitely to develop the most invisible, smallest, least detectable technology for consumers that can track the most biometric data and be consumer-friendly and have accurate outcomes," Lee said. For example: wearable technologies that can be fit into clothing is becoming popular, they provide the same functions as a wrist worn device. This could anything like a shirt, socks, leggings etc.

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d.Target Marketing Ormint will have different marketing strategies for the different segmented groups that they wish to reach. Hospital Clinics and/or Private Clinics Both can be targeted through sending an e-mail or fax (for example, with newsletters). Some newsletters are created as money-making ventures and sold newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. Public organizations emit newsletters in order to improve or maintain their reputation in the society. Retail Pharmacies and Drug Stores The greater the difference between the selling price and the price they pay for the product, the greater their profit.

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Intro The Apple Watch is a smartwatch created by Apple Inc. It includes fitness tracking and health-oriented capabilities as well as incorporation with iOS and other Apple products and services. Apple announced the Apple Watch with three variants. Firstly there is the original apple watch, secondly there is the apple watch sport and lastly there is the apple watch edition, in which the case is crafted from 18 karat gold.

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Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory

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Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

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targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.

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2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.

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Porters Five Forces Analysis: Samsung Electronics  Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.

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Process Strategies The process strategies, for such a large manufacturing company, would need to be varied. The production process type would be determined by the product life cycle stage at that time (Thayer 2004).Product life cycles for items such as smartphones and tablets do not generally follow the standard life cycle stages. The maturity stage can be interrupted by discontinuation or irrelevance of a technology, which recommences the cycle (Giachetti & Marchi 2010). Incidentally, during the product life cycle of these items, a cyclic improvement of both process and product is required to stay in contact with market changes.

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Main targets are a family living in a house and also those people who lives in an apartment that have too very little space to fit the stove countertop. We are targeting modern, age between 25 – 45 years old who live in the city and urban area first but in the same time will try to expand the market to traditional family. C) Marketing Goals To be second biggest brand in the market during the first three years by acquire about 30 percent of marker share for microwave oven. Later on enter the market with other home appliances product such as small grill/ toaster oven, or etc., and to become one of the household name for home appliances in India.

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• Change: Samsung always comes up with new products and innovative services in order to fulfill their customers’ needs and demands. • Integrity: Samsung makes sure that ethics are followed at each and every level and thus stay faithful and give respect to its stakeholders (Globart, 2012). • Co-prosperity: For a business to prosper, it is very much needed that auxiliaries, employers and others too, must be given opportunities to flourish. Samsung strongly believes in it and move ahead by taking everyone together. They are fulfilling their responsibilities towards society and environment as well by being a responsible corporate citizen (Annual Report, 2013).

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The company adapted to changes in technology and environment efficiently, which resulted in increased efficiency and strategic planning in a long run. Despite the award-winning products they were known for, clients’ satisfaction is not an easy guarantee. Several products from Pensonic, such as its oven and television,, were deemed to be a failure by the customers . Pensonic should establish and pay more attention to its a customer service and after-sale to handle such situation, whereas its products need to be improvised in the future. The voices of the customers are pivotal to be heard as it can be representative of the whole consumers and demand in Malaysia.

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Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

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 COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.

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Everyone likes to stay fit and healthy, but not everyone is. Staying healthy is important to ensure a happy life without worries about the health as it helps the human steers clear of diseases. Additionally, at these times, high proportions of people are suffering from obesity, which is being overweight and unhealthy. To be healthy, it is necessary to know how to, so there are three main tips that people have to follow in order to stay healthy.

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