Ormint Marketing Strategy

that our product offers. They will be used to it because it can lessen the headaches or other illness we have but also it can be relaxing by the help of its scent.

Counterfeit product is one of the threats of Ormint, it is where the fakes or unauthorized replicas of the real product are being sold in the market. It is often produced with the intent to take advantage of the superior value of the imitated product. Counterfeiting product can also be an opportunity to Ormint, because of every counterfeit goods that can be sell in the market, Ormint can also be known by more consumers.

VI. Marketing Strategy

Ormint’s marketing strategy is building up line-extensions Ormint’s perceive extensions as a low-cost, low-risk way to meet the needs of various

d.Target Marketing

Ormint will have different marketing strategies for the different segmented groups that they wish to reach.

Hospital Clinics and/or Private Clinics

Both can be targeted through sending an e-mail or fax (for example, with newsletters). Some newsletters are created as money-making ventures and sold newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. Public organizations emit newsletters in order to improve or maintain their reputation in the society.

Retail Pharmacies and Drug Stores

The greater the difference between the selling price and the price they pay for the product, the greater their profit. It follows that retailers have a keen interest in the way products move from the manufacturer to them because that's where the markup occurs. If they can find a wholesale distributor like Ormint, who can deliver a product on their shelves at a lower price and still provide exemplary service, few will refuse the chance. We have retailers who will be begging for our products and we anticipate having backorders, so it is only logical that we will devote most of our time meeting this demand.

We look at the potential in this market as the basis for our growth. According to study,' Millennial and Gen Xers are more stressed than the “average” stress level. This can cause more frequent headaches among this age group. As to gender, Ormint can cater in both genders. But what Ormint’s competitive advantage toward others is that it has different scents designed for male and female. Having scent for a liniment is not usual and Ormint will use it as a strategy to attract customers particularly those who do not want the scent of a usual liniment.

Our marketing strategy is to create effective advertisements made simple and which are easily understood, customer-oriented, truthful, informative, sincere, and will explain the who, what, when, where, why, and how of our business. Our advertising plan will instill a desire in people to consider our products and the value of our customer service and an inclination to do business with our company because of the positive messages they receive. Our good advertising will cause action and persuade the prospective customer to go with Ormint instead of the competition.