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Who Is Dave And Busters Target Audience

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Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters. Dave and Busters tries to target to a variety of customers. However, their main target market is young males and females from the ages twenty-one, to thirty-five. Dave and Busters targets to these young, …show more content…

As stated on Dave and Busters website, their core customer “has a broad demographic appeal, serving as an attractive entertainment value for fun-seeking, casual-plus dining customers who enjoy spending time with friends and family.” With Dave and Busters reward points, parties and events, they target to anyone, and everyone that wants to have fun. Dave and Buster’s competitors are, Champps, Hooters, and Buffalo Wild Wings. Dave and Busters has a competitive advantage over all of their competitors with their all in one, restaurant, bar, and arcade. They have more than 200 games on the floor of the arcade, and these games are available for guest to choose whether to play these games for fun, or to win tickets and pick out prizes from the ‘Winner’s Circle’. One of the advertisements Dave and Buster’s uses is television. When we take a look at the commercials they have out there, we can see beautiful young, men and women having a great time eating, drinking and playing games. Dave and Busters is marketing the fun, beautiful atmosphere for friends and …show more content…

Dave and Buster’s strives on being the only place where you can eat American food, drink innovative beverages, and play the biggest and best arcade games all under one roof. This is one of the many reasons they have been so successful throughout the years. Dave and Buster’s goal is to open four new stores every year. This helps to open up their demographic, and target to more people in different areas. The bar and restaurant area alone can seat up to 265 guests, this is a large enough area to leave room for a significant amount of

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Thursday 22, 2015 at 5:45pm Observation 1: Dave & Buster restaurant is well known for hosting parties for different types of event, its beautiful extravaganza interior attract kids, and adults. The PlayStation for kids and teenager which is also inside Dave and Buster is well design and it also have multiple interesting games. The location of this restaurant is between two highways in Marietta, The outside view is not a very welcome place for kids, but as soon as anyone saw the interior view, their point of view change. while exploring the playground they have for kids; I saw one kid, a boy between the ages of 3 to possibly 5, African American. He was been sensible because his father was playing a game which involve hitting, but instead he prefer the slicing game (fruit slicing) over the hitting game (acorn knockdown) which apply to the positive reinforcement- a desired behavior; the boy prefer the fruit slicing game over the acorn knockdown game, even if his reaction seems sensible when he tells his father to stop playing the acorn knockdown game.

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