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The Pros And Cons Of Google Analytics

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INTRODUCTION:

Digital marketing is a process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. Digital marketing increases and improves the interactions and relationships with current and prospective customers through various platforms like social networking sites, instant messaging systems and mobile applications.
First of all, this is a type of direct marketing, with all of the advantages that comes tagged along with it. It gives personal attention to the customers, motivates to action and more. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease. For …show more content…

Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

Affiliate marketing:
In the typical affiliate-marketing arrangement, an entrepreneur enters into an agreement with an influential Internet personality or someone else willing to represent a product. The affiliate marketer promotes this product through links, banners, testimonials or other content. Affiliate marketing is "an agreement where one firm (the marketer) compensates another firm (the affiliate) for generating transactions from its users," Simon Goldschmidt, Sven Junghagen and Uri Harris explained in Strategic Affiliate Marketing.
6 great reasons to become an affiliate
1. Start-up costs are super low. To start a regular business where you rent retail space and stock inventory could easily set you back tens of thousands of dollars. As an affiliate, you can get started for the cost of a burger and

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Affiliate marketing is one of the easiest ways for bloggers and website owners to make money. There’re hundreds of affiliate networks and programs to choose from. For your convenience, we’ve gathered the most popular affiliate programs, regardless of segment and type, in one – comprehensive list. If you’re looking to become an affiliate, here’s the directory to choose from.

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Profiling is an act of classifying people based on their origin, ethnicity, color, religion or national origin. We have witnessed that some crimes are usually committed by people that share similar backgrounds. However, profiling people by using our pervious experiences will usually lead us to wrong conclusions And make us to take wrong actions.

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Data mining can be viewed as a result of the normal development of information technology Since 1960, database and information technology has been growing methodically from primitive file processing systems to complicated and prevailing database systems [11] [13]. Figure 1.1: History of data base system and data mining Data mining drives its name for searching a important information from a large database to utilize this information in better way. It is, though, a misnomer, as mining for gold in rocks is usually called “gold mining” and not “rock mining”, therefore by analogy, data mining be supposed to called “knowledge mining” instead. But, data mining become the conventional customary term and very quickly a tendency that even overshadowed

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CROWDSOURCING Refers to an article in the Convergence the international journal of research into new media technologies by Daren C.Brabham, Crowdsourcing as a Model for Problem Solving; crowdsourcing is the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers (Brabham, 2008). Simply says that crowdsourcing is the process acquiring needed services, ideas, or content by requesting

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The Ultimate Guide to GPS Vehicle Tracking System Without any doubt, you will be able to say that GPS vehicle tracking system is one of the most wonderful inventions ever happened. Today, businesses are able to reap profits and improve their bottomline by using the vehicle tracking system. The GPS vehicle tracking system is a boon to so many industries that deal with fleets. Major Features Affordable Receive timely alerts or notification Anti-theft system

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What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers.

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Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

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A company that I am both familiar with and believe to operate ethically is Google and there are many examples that prove how Google is ethical. The founders of Google are Sergey Brin and Larry Page; they founded the company in 1998 when they were Ph.D. students at Stanford University and together they currently own about 14% of the shares and control 56% of the stockholder voting power. (Google, 2015). So, what is Google? Most individuals use Google every single day when they need to research information for either school or for their own personal gain.

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People claim that nowadays they are living in surveillance society because Big Brother in twenty first century is keeping a close eye on people’s daily life. If so what is the meaning of Big Brother? The word Big Brother first introduced in George Orwell’s book named 1984. He said that “Big Brother is Watching You. ”(George Orwell, published year).

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Social media analytics can integrate social conversation into business processes. It provides easy social network management for day-to-day business operations. It adds a framework to analyzes billions of social media comments, mine valuable ideas from social conversations and provides customized outcome in charts and dashboards. Thereby inculcate the idea right through the business to improve the customer journey across all customer aspects- promoting brands, merchandise trade, customer care and more. By understanding customer responses and estimating the impact of advertising promotion, an organization can grow their business.

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According to the 2015 Social Media Marketing Industry Report (in which more than 3,700 marketers were surveyed) social networking sites like Twitter, Facebook, YouTube, and LinkedIn were critical components of their overall strategies. As you probably know, video marketing has quickly become one of the highest returning forms of social media content and 57 percent of marketers are currently using it (with 72 percent claiming they plan to increase their use of video in the future). Other findings from the industry report include: • 96 percent of marketers use social media as a marketing tool. • 92 percent of marketers believe social media is important to their businesses and/or

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"While the Internet-based economy provides many benefits, it also raises new concerns for maintaining the privacy of information. “Internet privacy is the privacy and security level of personal data published via the Internet. It is a broad term that refers to a variety of factors, techniques and technologies used to protect sensitive and private data, communications, and preferences.”[1] As the federal government’s National Telecommunications and Information Administration (NTIA)[2] explains: Every day, billions of people around the world use the Internet to share ideas, conduct financial transactions, and keep in touch with family, friends, and colleagues. Users send and store personal medical data, business communications, and even intimate conversations over this global network.

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Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

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As big data things continue to grow in this modern era, today we can learn how to predict or assume anything that will happen in the future with data from the past. This studies known as Predictive Analytics. Predictive analytics combine methods from machine learning, data mining and statistics to find meaning or pattern from a huge volume of data. Tom H Davenport, a senior advisor at Deloitte Analytics has broken down three primer models on doing predictive analytics: the data, statistics, and assumptions.

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Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.

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