Social Media Industry Essay

1. Entertainment

For the entertainment industry, social media comes naturally. In a study of Facebook posts from September 16 to December 15, 2015, the entertainment industry accounted for a whopping 63.2 percent of all posts across six different industries (retail, auto, telecom, financial services, food, and beverage). The industry with the second largest share was retail with only 12.4 percent.

When you look at the breakdown of those posts, something interesting stands out. Whereas photos and images account for the largest portion of posts in all five of the other industries, it only accounts for 11.2 percent in the entertainment industry. Traditional links, on the other hand, account for 79.3 percent of posts.

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This is an easy way to get people talking about your listings,” a Houston-based property management company points out. “Facebook is currently the most conducive social media platform for marketing rentals, but Instagram could also be leveraged in some markets.”

3. Marketing

In essence, everything a brand does on social media to connect with users is a form of marketing or advertising. Therefore, it logically follows that the marketing industry would be proficient at using social media. According to the 2015 Social Media Marketing Industry Report (in which more than 3,700 marketers were surveyed) social networking sites like Twitter, Facebook, YouTube, and LinkedIn were critical components of their overall strategies.

As you probably know, video marketing has quickly become one of the highest returning forms of social media content and 57 percent of marketers are currently using it (with 72 percent claiming they plan to increase their use of video in the future). Other findings from the industry report include:

• 96 percent of marketers use social media as a marketing tool.

• 92 percent of marketers believe social media is important to their businesses and/or

Positive word of mouth can go a long way and one user’s endorsement can lead to a number of subsequent sales.

5. Education

One of the most surprising industries on this list is education. Social networking sites like Facebook allow students, educators, and institutions to connect with one another in ways that were never possible in the past.

Universities and colleges, in particular, have mastered the use of social media. Many use organic and paid advertising on these sites to bolster application numbers and encourage campus visits. Once on campus, these same universities use social networking sites as platforms for advertising on-going events, new curriculum, and more.

After graduation, social media then becomes a tool for alumni fundraising. In fact, a new study shows that 57 percent of colleges surveyed used social media as a key component of fundraising. “We’re seeing a steady growth in the use of social media by practitioners who work in educational advancements, especially fundraising and alumni relations, who see these tools as increasingly important to their work,” said William Walker, the interim VP of advancement resources for CASE (the leader of the study).

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