A logical explanation for the trend represented, that during the holiday, in which she might have spare time, she uses the most features for her cell-phone plan. In which explains, the reasons for a high cell-phone usage for texting, calling and data. 9. Find the three highest text message months in your bar graph and put a 0 in the spreadsheet for those 3 months (exclude them).
The authors present the information to imply that many, if not all college students a) own a cell phone, and b) refuse to
Primary group target 1. Demographic group The Samsung Galaxy tablet S primary targeted group is men and women from 18-25 years of age with an average income. 2. Needs and wants of the demographic group: More features to play with Compact and easily portable Two in one product 3.
Social Besides the many economic factors, there are also some social factors that will impact the future of the company. There are some of the social factors like changes in customers’ taste and preference, increase in number of population, population moving towards cities, increase in death/ birth rate. All of these factors will affect the company. The trend of the increasing popularity of mobile access is an opportunity (LOMBARDO, Panmore Institute, 2017) and therefore Apple has always kept up to date with the latest trend of design and technology.
Monthly Market Pulse, “Apple has significantly increased its lead over Samsung in the premium smartphone market ($400+) since the launch of the iPhone 7. Over the summer, Apple was selling just over 50% of the global premium smartphones, and Samsung was selling just under 25%. By December 2016, those numbers had grown to 70% and 17%, respectively” (Mills,2017).
In this fast-paced industry, Samsung Electronics Company (SEC) has done a remarkable job in turning the company around and reaching a top-of-mind brand awareness over the past few years. The Samsung brand identity and values were poorly regarded up until the early 90s. The brand was positioned as a low-end electronics company that was mainly manufacturing consumer televisions and VCRs. Samsung was not able to compete with the industry’s leaders (i.e. Sony) in the global market. A positive change was needed to reinvent the company’s culture and brand position at that time.
Their target market is mainly divided into three categories. The first group is of the people who have a high brand loyalty to Apple and are the primary consumers of its product. These people would not only own the Iphone but also other products offered by Apple like the IPod, iTouch and iPad. This group is well aware of the features and benefits of the product and is therefore prepared to pay a greater price for these features. The primary target group of the Apple iPhone belongs to the upper middle or higher social class who can afford to pay for the premium products offered by
Which is mean tablet devices led to the spacing between people. where they can not face each other by face to face to communicate. Thirdly, laziness in studying that making student lazy. For example, calculations need to run the mind, but the students are turning to the device or the so-called calculator. Also copying and pasting currency without reading the content.
a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.
That is the firm spends over “four hundred million dollars on advertising” for its various products aiming to target different slides of the customers in the global market as it floods the market with various products. This strategy comes with another one that is the pricing strategy , Samsung’s products are inexpensive if compared with other competitors. This strategy has enhanced the position of the firm to be one of the largest in selling products as it targets all the slides of the communities worldwide( David and Enrich 2000)
English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.
Porters Five Forces Analysis: Samsung Electronics Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.
Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the
1.2. International expansion Samsung Electronics started as one of the biggest suppliers of international high-tech companies producing chip, battery and memory. After a few years of experience, they extended their activities for the public market by producing TV, screens, micro-waves and so on. Samsung takes advantage of their
COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.
