ipl-logo

Apple Macro Environment Analysis

1481 Words6 Pages

3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely …show more content…

Further, the growth of the world’s economy was also very slow in 2012 and was expected to be same in 2013-14 as obvious. Apple has been affected by a crisis such as the change in American regional sales for the current year was 9% in 2012-13 compared to 50% of 2011-12, in Europe, 4% in comparison to 31% and in greater China 13% in comparison to 78% (Apple INC, 2012). The unemployment rate in U.S was 7.9 during 2012- 13, 4.1 in China and 4.6 in Japan, was one of the significant causes of the downturn in sales growth (Trading Economics, n.d). Euro crisis, U.S fiscal problems and hard landing of large developing countries will likely continue in the coming couple of years leading Apple to more toughen economic situations (IMF, 2013). Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation. …show more content…

Besides, there exists the need for the company to be more involved in corporate social obligation even though Apple has an existing corporate social responsibility schemes in place. Some of the first steps that Apple might be involved in, would be validation of technological schools in rising countries, donation of unsold stocks of learning institutions in developing countries and setting up cheaper models of Apple computers known as Mac for schools in order to develop

Show More
Related

The Organizational Structure Of Apple And RSPCA

919 Words | 4 Pages

Production: This department is responsible for manufacturing products for sale by Apple and RSPCA. This is important as without the products or services, this business cannot run or generate profit as every business needs goods to sell in return for capital. This is same with RSPCA as the department in RSPCA also manufacture their products for animals and they offer it to customers in order to raise awareness and not for profit as it is a charity welfare. This department also deals with planning production, obtaining accurate materials and equipment.

Read More

Adopting The CSR Principles In The Clothing Industry

795 Words | 4 Pages

The shareholders invest their money in a corporation, expecting the highest possible risk adjusted return. Therefore, being socially responsible should have bottom-line benefits in order to be sustainable. In many cases, it seems that the time frame

Read More

Social Responsibilities Of Amazon's Lesson: Social And Social Comparison

1125 Words | 5 Pages

AMAZON’S CORPORATE SOCIAL RESPONSIBILITIES: Most major companies have embraced the power of CSR to drive brand affinity while also effecting tangible positive social and environmental impact, but some corporations remain conspicuously absent from the CSR landscape. Amazon.com, dubbed by its own hometown as a "corporate scrooge," is one of those companies notably turning a blind eye to demands for CSR. But now, the online retail giant may be changing its tune. There were four pillars to Amazon’s CSR:- •Economic responsibilities - As a foundation companies are responsible to produce goods and services in a profitable matter. In addition companies create jobs and create career opportunities.

Read More

Big Data Analytics In Supply Chain Analysis

7496 Words | 30 Pages

We can clearly see this trend for the retail sector also. Few of retail companies are now relying heavily on these

Read More

External Environmental Analysis Of Apple

1209 Words | 5 Pages

Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).

Read More

Case Study Of Apple Inc.'s Diversification Strategy

1442 Words | 6 Pages

Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.

Read More

Demographic Analysis Of Apple

1564 Words | 7 Pages

Apple marketers must always be aware of the present and future economic developments. This is to ensure that the marketing plan can be done. Economic environment factors that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. The amount of individual or household income is refers by consumer income.

Read More

Executive Summary Of Apple

3700 Words | 15 Pages

The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided. Introduction Apple Inc. is an American international association headquartered in Cupertino, California.

Read More

Political Factors Affecting Apple Inc

2108 Words | 9 Pages

The detailed analysis aims to find out the external factors that affect Apple, identify external factors that are subjected to change in the future and exploits the opportunities and defend against threats better than its competitors would. The P in PESTLE stands for the political factors, the E for the economic factors, the S for the social factors, the T for the technological factors, the E for the environmental factors, and lastly, the L for the legal factors. These are the six external factors that affect the Apple company. Looking at these six factors thoroughly and respectively, firstly, the political factors that affect Apple include the fact that more than half of the sales from their products originate from countries other than America and how Apple manufactures its products and various product parts from countries outside of America, for example, China, Korea, Ireland and the Czech Republic. Furthermore, the bad political relationship between America and other countries predict the bad outcome for the company.

Read More

Apple, Inc.: Organizational Structure Of Apple Inc

791 Words | 4 Pages

Weaknesses It is easy to produce different pricing levels and marketing methods for different regions. This is the result of the lack of Coordinating and communicating, cause the conflict of interests between each branch and the whole company. Apple’s Leadership

Read More

Market Segmentation Of Apple

1346 Words | 6 Pages

a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

Read More

Apple Consumer Behavior Case Study

1879 Words | 8 Pages

1. INTRODUCTION Apple Inc. Official, a famous IT company in the world, began with a computer. They produce electronic gadgets with a good quality and attractive over the year. With their massive success, however, they are actually having problems, regardless internal or external problems.

Read More

Importance Of Knowledge Management In Apple

950 Words | 4 Pages

Apple’s vision Apple 's vision is to create and deliver electronic music and personal computers to individuals, teachers, employees, students, and computers used in government agencies and companies. Apple 's strategy focused on enhancing its ability to design and contribute to its development, It’s easy to use and distinctive design and innovative. Importance of knowledge management in Apple Company Knowledge Management (KM) is a discipline that improves Apple 's ability to better solve problems, adapt, evolve to meet changing business requirements, and survive with disruptive changes.

Read More

Macroeconomic Factors Affecting Apple Company

2241 Words | 9 Pages

In this way, the sale of products in world-wide market will increase. • Increased labor costs in China could take away the cost advantage of some Apple products. • Decaying middle-class incomes in some developed countries, including the United States, could shrink the potential market for higher-end consumer goods such as those marketed by Apple. • A strong U.S. dollar could increase exchange rates, making it more expensive for Apple to do business in key markets like Europe and

Read More

Porter's Five Forces In The Oil And Gas Industry

1601 Words | 7 Pages

External Analysis: Microenvironment Introduction The two major competitive factors controlling the external environment are the Macro and the Micro environments. While the Macro deals with the PESTLE affects, the Micro environment deals with the current structure of the industry and the effect of the roles played by the giants of the industry. Figure A-1 The Microenvironment includes the effect of rivalry, suppliers, buyers, distributors and the general public towards the strategy formulation by the company.

Read More

More about Apple Macro Environment Analysis

Related Topics

Open Document