Apple, Inc.: Organizational Structure Of Apple Inc

Apple’s organizational structure

Introduction

Attention Getter Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth since it introduced an iPhone smart phone in 2007, it is considered to be the most successful electronics company in the world. [1]

Thesis Statement During the last few years, Apple company has achieved great successes in the electronic domain. Since 2011, Apple had become the most valuable company. How Apple company gets so much success. This essay will introduce to you the organizational structure of Apple and how the company influence their employees.

Apple adopts decentralized control. Decentralization management is usually applied to industries with large scale,a variety of products, fast market change and scattered regional distribution, just like Apple company. The company distributes production management decision-making authority to the subordinates to play their employees’ Initiative and creativities. The managers make decisions more efficiently and effectively, and adopt the changes of marketing demand quickly. In this case, decentralization management is to explore and seek people’s needs, explore the potential of each branch.

Weaknesses

It is easy to produce different pricing levels and marketing methods for different regions. This is the result of the lack of Coordinating and communicating, cause the conflict of interests between each branch and the whole company.

Apple’s Leadership The German sociologist Max Weber [3] described many ideal-typical forms of public administration, government, and business. Weber agreed that bureaucracy constitutes the most efficient and rational way in which human activity can be organized, and that thus is indispensable to the modern

They have the ability to work the best from the people they manage through encouragement and their personal charisma. He believed that if people are treated as self motivated, they will act in this way. Based on McGregor's theory, Apples management style is a participative management style based on the theory Y, it is able to motivate its employees to achieve the best.

Reward and Punishment Reward and Punishment is an important element of an organization. Apple operates a performance based reward system, adopt “ carrot and stick” policy. Apple offers attractive incentives and rewards to employees by producing results. Employees do not get rewards if they have no results and may even be dismissed.

“Hawthorne Effect” The Hawthorne effect is a reactivity which individuals improve their behavior when they aware of being observed [3] At Apple, Steve Jobs was firmly believed that it is essential to encourage the employees and make them show the best. He always reminded employees that Apple is a good company, it was a honor to become one of the number of this company. It was to make them understand that everyone was noticed. This led employees to believe in their abilities, know their talents so that they could show the best in the