The aim for this campaign is to change attitudes and raise awareness around queer hate crime, which should then reduce the crime itself. The objectives for this campaign are as follows: Raise awareness around queerphobia and bullying by educating students (10 to 19 year olds) Sell 50 merchandise items in the first month Complete 12 talks in the first 3 weeks After 1 year queer hate crime should reduce by 10% A good target audience for this campaign would be 10 to 19 year olds as they are in full-time education and attending talks are compulsory. This is a good target audience as teens and young adults are more impressionable than the older generations as they are typically more open to new ideas. Having teenagers as the target audience means that the issue can be ‘nipped in the bud’, so to speak. The best methods for this target audience are: Talks in secondary schools; as attendance is compulsory within secondary schools, this will allow the campaign message to have a higher chance of spreading. Social media; it has been shown that teenagers spend over ⅓ of their day on the internet, thus increasing the chance the …show more content…
design, www.zazzle.co.uk), 100 pens cost £175.34 (inc. design, Vistaprint | Business Cards, Postcards, Invitations & More), 100 keychains cost £156 (inc. design, www.zazzle.co.uk), 250 business cards cost £23.99 (inc. design, Vistaprint | Business Cards, Postcards, Invitations & More) as well as £47.51 for 5000 flyers (inc. design, Vistaprint | Business Cards, Postcards, Invitations & More). The talk is free if the campaign manager is the one hosting the talk and therefore doesn’t have to rely on other staff. Social media will cost £20 a year (per site) as the campaign will choose to utilise the signal boost feature within the biggest social media companies. The three biggest companies that target young people are Facebook, Twitter and Tumblr. This would cost the campaign