Essay On Rhetorical Elements And Cognate Strategies

This week we had the opportunity to learn about the Rhetorical elements and Cognate strategies that help us as writers be more effective and efficient. There are nine cognate strategies used in business writing, and they are used to promote understanding which can be applied to public speaking and also excellent to develop good writing. The nine mentioned strategies in unit 4 are “clarity, conciseness, arrangement, credibility, expectation, reference, tone, emphasis, and engagement” (McLean, S., 2010). Thus, I am going to discuss 5 out of 9 cognates and describe how these strategies are being implemented in my writings.

Clarity is important in business writing because it helps the receiver to easily read and understand the message. A speaker,

To me, conciseness is when the written communication is clear and contains only the necessary information. It is often necessary for me to interact with other departments within my company to get a provider’s account updated and when I send an e-mail, I supply a concise request with the facts and why the provider's account needs to be corrected. The simpler and clearer the words are, the faster we can achieve our goals of delivering the message to the audience. For example, before I start giving any talk or presentation, I collect my ideas and words in a way to be clear and concise before the

In a business setting one must establish credibility and be a trusted source of information and a good provider of quality products in the market because of this many would like to do business with. For example, as a salesman, I have a trusted relationship with customers and always provide top-notch customer service. I remember one day when a customer asked me about a product and wanted to take my opinion. I wasn't pretty sure, so, I wrote to him. “I don’t recommend buying that certain product now because it’s still brand new and I do not have enough information yet, just give me some time to gather some data and come back to you with clear answers”. As a result, being honest and transparent at work, build credibility and make you relatable.

Emphasis is a cognate strategy that adds stress or importance to a topic, and a lack of emphasis can reduce the impact of other topics. It is what shows the relevance of the topic we are communicating. In writing, emphasis can be added by the arrangement of words, word choice, or repetition. In business emails, I emphasize what is important by putting that topic in my summary as well as drawing attention to it in the email itself. For instance: “In summary, I am working hard to give the customer solid expectations regarding the production time and expected delivery time (EDT) (Simon,