Cognate Strategies: Logos, Ethos, And Pathos

Cognate Strategies are tools used to frame, express and represent a message to an audience.
The word ‘cognate’ refers to knowledge and cognate strategies refer to techniques used to share knowledge with your audience. The three main categories of the strategies are logos, ethos and pathos, each of which has sub-strategies:
Logos: clarity, conciseness, arrangement
Ethos: credibility, expectation, reference
Pathos: tone, emphasis, engagement
Cognate Strategies are implemented by writers to better anticipate and serve their audience’s expectations by emphasizing key points, and by expressing and representing information in a way that supports the relationship between the source of the message and the receiver of the message.
Of the nine cognate

Once it reads well, then I review the message from my audience’s perspective. Is the message precise and impactful, will my audience easily understand my main points? In my word choices, I avoid euphemisms, jargon, slang, and so on and if using visuals, I ensure that the font size of a PowerPoint presentation will be large enough that slides can be read from the back of the room. These are all parts of the logos of clarity.
CREDIBILITY (an ethos): Credibility is the perception of integrity. I spoke at a farewell celebration recently and wanted my audience to associate me and my message with trust and reliability. There is value in cultivating a sense of character and credibility and in this instance, I displayed my sense of humor, and my ability to laugh at myself and I shared my personal insight into the working relationship I had with the departing colleague.
Note: Public speaking can be biased to group thinking so establishing credibility early in your presentation will support the engagement you are looking for with your

I have presented data findings in the past and when you are presenting data, audiences expect the presenters to be focused and prepared with thoroughly researched, quantifiable and cited information.
ENGAGEMENT (a pathos): If done well and strategically, engagement can arouse and make a strong emotional connections with an audience. Sometimes we can be moved by words but when we are aroused emotionally, the persuasion of a message can capture our attention. Martin Luther King’s famous speech was first spoken over 50 years ago and even today people are emotionally moved and connected to the essence of his words.
In conclusion, the nine cognate strategies may seem to overlap. However, individually, each strategy is a tool that can guide your focus on the design of your message. Once your message is refined, it will be a contributing factor to the overall successful of your message