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Essay On Sociology In Sociology

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Sociology wants you to look at why we do certain things in life. It wants you to challenge the way society affects you. In media, sociology focuses on the way in which media impacts mass audiences. The mass media plays a very important role in the transformation of societies from traditional to modern and from modern to postmodern (Devereux, 2003: 9). The media plays a key role in upholding and influencing social relations. When sociology is applied to the media it becomes concerned with both consumption and production and the effects it has on society.
During the twentieth century there was a decline in manufacturing in the United States. Ritzer proposed a theory that involved the Industrial age, Post-Industrial age and the Information age. …show more content…

There is the community media/non profit making media, the public or state owned media and the private owned media. The community based media are community radio stations and newsletters. They usually make their own profits by local commercials and small advertisements. Public and state owned media are in control of radio stations, newspapers and television. State control has an ideological role to play in which it attempts to secure hegemony among the public (Devereux, 2003: 55). The private owned media is dominated by the Big 6. They were formerly known as the Big 50 back in 1983 but have since combined to become just 6. These corporations are Time Warner, Disney, Viacom, News Corporation, Bertelsmann and Comcast. These 6 corporations own the majority of television, newspapers and many other media content. The term synergy has become a term that is being used by media conglomerates and it is the primary part of their scheme to maintain their position of power or control. ‘The co-ordination of parts of a company so that the whole actually turns out to be worth more than the sum of its part acting alone, without helping one another,’ (Turrow,1992:683) is the way in which Turrow defined synergy. Media conglomerates are all about profits and how they can achieve more money. An example would be the use of cheaply produced toys in ‘Happy meals’ from McDonalds

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Sociology is the study of the development, structure and functioning society. Sociology is all around us, it 's what we say, what we do, what we watch on TV, and what we see in our everyday lives. Sociology is a broad term, because there are many different words that associate with Sociology including family, relationships, media, gender, and crime. While sociology is all around us, a common place where we might witness ideas that come from sociology is right at home on our televisions. A popular show that displays a perfect example of sociology right now is Keeping up with the Kardashians.

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I am currently a senior Sociology major with a minor in Integrated Education Studies at Chapman University. I transferred in the Fall of 2015 from Foothill Community College. My intentions are to remain at Chapman for an additional year and receive my Bachelor of Arts Degree in Strategic and Corporate Communication, in addition to Sociology. I have such a deep-rooted passion for sociology and all of the material that I have learned through the different courses I have taken over the past couple of years.

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In The views of The Birmingham School, media culture induces individuals to conform to the established organization of society but it also lends resources that can empower individual against that society. (Kellner, D (1995)) In conclusion, calling attention to mass media, cultural studies relates to how the audience can decode the messages put forward by the media. More specifically in relation to their individual socio and economic background. This in turn can lead to the rejection of the dominant ideology.

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Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information.

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Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

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