Negative Effects Of Soda

Sodas or soft drinks are beverages that contain carbonated water usually with sugar and flavors. Some research has showed that nearly 1 in 5 Americans drink at least one can of soda per day. Soft drinks by an average person can be consumed up to three times a day. Although many people know the harm sodas can cause, they still decide to ignore the facts and drink soda. There are many reasons to why people drink sodas; one of the most common reasons is, because it tastes good. Sodas have a very good taste especially when a person has it with a meal. Another reason to why people have it is that, it is available everywhere, ranging from restaurants to supermarkets, to cafes and vending machines that are usually available in almost every building.

This way maybe more people would know about it, if for instance there were posters on clipboards in universities, at companies, in supermarkets, at malls and etc., this would lead more people to take the matter into consideration. As for the PSA, I think YouTube is a great and also one of the best ways to advertise such promotions for people. Today, almost all videos, from songs to shows, to “how to” videos that are posted on YouTube, guide you through a few second advertisement before you can actually watch your video. This way, if the PSA had a good hook, then I think it would be able to grab the attention of the viewers and drag them to watch the whole advertisement. Therefore, more people would be alerted about the serious and real consequences, and hopefully less people would drink it. Facebook is another good medium where such advertisement would get attention, today many people refer to Facebook not just for catching up with friends, but for finding out about new things, getting the latest news and connecting with the outside world, which makes it a good social medium to advertise such a topic. Another important way that I thought of in reaching the audience I want is by, word of mouth, telling people about it. It might not be one of the best ways to advertise something, but in my case it would work

Although most people do know that soft drinks is bad for health, they do not know of all the serious diseases and harm it can actually cause, therefore I want to address this to them so that they will be aware and maybe consider reducing their soda consumption. I would also like to address and affect family members, and friends of people who drink soda. This way they will take the seriousness of this matter into consideration and therefore advice their family members and friends, to reduce or stop drinking it. One of the ways that I plan to find out if my PSA actually worked, is by creating another focus group of the same people who were addressed before they watched the PSA and after and ask them similar questions, in order to be able to compare and differentiate the results. This way based on their answers and responses I will be able to find out if less people actually started drinking soft drinks, and for those who did, what they actually think about it after they found out of all the harm it was causing them and how do they feel. I do not expect to see direct change from people, especially for those who are used to it. Soft drinks addiction is similar to any other addiction. As some studies have showed, Sodas contain caffeine, which is a drug that usually has a bad effect on the human brain. Caffeine is the main reason why sodas and soft drinks