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Event Management: The Functions Of Event Marketing Management

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Event marketing is the function of event management that can keep in touch the particiants of the event and visitors, read their needs and motivations develop products that meet these needs and build a communication programme that expresses the purposes and objectives of the events. Event marketing needs to be creative, focused, centralised, focused and leveraged to create the maximum return on event. It is the process of employing the marketing mix to attain organisatoinal goals through creating value for customers and clients. The organisation must adopt a marketing orientatjion that stresses the building of mutually beneficial relationships and the maintenance of competitive advantages.
It is a promotional strategy that involves face-to-face …show more content…

Many business schools offers the tools need to create a seamless, engaging and interactive experience for potential students. With a single view of all of their activities, the users can identify which campaigns and channels generate the most applications and enrollments.
The Impact of Event Marketing Management
Events must be memorable and enjoyable to make an impact. Of course the desired impact depends on the goals of the event, but most companies want events to be more than just a staged advertisement or a promotional one for their brand. When done well, events have the power to create a powerful and lasting impression of all that your company can deliver. By allowing people to experience and interact with the company’s product or service while participating in an event, there is a chance of easily connecting with potential buyers.
The important thing to remember is that not all events are equally created. Companies must consider the live events wit an extension of their brand, build engaging events. This includes thinking about the customer experience whom the company really want to portray. A static stand of length 6x6 is unlikely meet that need.
Benefits of Event Marketing …show more content…

Creating events occassionally will provide and incredible opportunity to promote any business. Depending on the popularity of the brand, people will be trying out the new product launches of that brand. Therefore, event management skills are necessary for the company to get the required exposure and build a positive image of the overall company as well as any brand in particular. They not only serve as a chance for a well-established compnay to regain its importance by attracting an increasing number of prospective customers but also enable a budding company to cultivate a sense of interest in the common people about the services and products they

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