Example Of Propaganda

In my piece of propaganda, I am using a shoe company, which I created and I used a famous athlete to endorse it the shoe. I used the propaganda technique “testimonial”, which is basically using any famous person to endorse a product. I chose this because it seems to be the best type of propaganda to sell something. I also used another propaganda technique in my slogan, “To Be The Best… You Gotta Wear The BEST”. The type of propaganda being used is “Glittering Generalities”, which is using a word with a positive connotation to make people think highly of it. So in the slogan I used best to make people think it is the best. The audience that would take notice would be basketball players, shoe aficionado, and/or people that follow player I am using in Isaiah Thomas or I.T. They would notice this because anyone that follows basketball hardcore knows that I.T. does not have a signature shoe deal with any company. So they would be rushing to buy them because it is essentially his “first shoe”. Plus the consumers would start buying this shoe and every other so they can say they own every pair.

I used “Testimonial” because I know that if you slap a famous person’s face on any product, it will sell. I also used it because I think I.T. should get a shoe deal. I used “Glittering Generalities” because it too sells products well. It also boughs well with “Testimonial” because if some famous person is endorsing a product and the company says that that company is the best, it is almost as if the famous person is saying that company is the best. Another reason I used “Glittering Generalities” is because if you use words like best or maybe coolest, etc. people will believe you/that