Analyzing Imagery in 1984 George Orwell, in 1984, uses different types of imagery to establish a dominant impression of the setting. Orwell creates a military vibe by using auditory imagery when he says, “the clocks were striking thirteen” (Orwell 3). The use of the word striking creates a beating alarming mood that creates imagery of the corrupt society explained by Orwell. When stating that its “striking thirteen” instead of one o’clock creates a negative mood because thirteen is typically an unlucky number. At the same time when Orwell uses military time it implies that Winston Smith 's society is very militant. Orwell also uses Olfactory imagery to describe the setting when he states: “Smelt of boiled cabbage and old rag mats” (Orwell