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Examples Of Sales Promotion Strategies

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Sales promotion are short-term promotional activities firms use in addition to advertising, public relations, and personal selling in order to sell a product. (Tanner, & Raymond, 2010, p. 237). There are several types of sales promotion tools used to target consumers and other organizations. The sales promotion tools used to target customers include sampling, coupons, point-of-purchase displays, premiums, contests, loyalty programs, and rebates.
Three sales promotion tools used in my country to target customers are sampling, coupons and loyalty programs. Sampling is where a small amount of a product is given to consumers to try for free. (Tanner, & Raymond, 2010, p. 243). Sampling helps to increase awareness, so the strategy encourages trial …show more content…

These provide immediate price reduction from an item, and the amount of the coupon is reimbursed to the retailer by the manufacturer. (Tanner, & Raymond, 2010, p. 244). In my country, coupons are usually found in newspapers and even in magazines. These coupons can be cut out and used at the supermarkets to mainly get some money off. Other occasions these coupons can allow you to get free products from magazines by mailing back the coupons to the firms. When this is done, the firm sends the free product to the consumer. Another example of coupons used in my country is through …show more content…

Although some countries may not have all the infrastructures for the different sale promotion methods, I believe there is adequate infrastructure required for the existence of sales promotion. For example, in every country paper can be found. Therefore, every business can utilize coupons. Additionally, another important infrastructure for sales promotion in every country is buildings. Once there is a building, it can be used for training sales representatives to market the products to consumers well. This can also be used for sampling and point-of-purchase displays which would, in turn, encourage sales. (Tanner, & Raymond, 2010, p. 244). Finding a common popular place, like the city, where many consumers congregate is another infrastructure that exists in every country to facilitate sales promotion tools such as trade shows. Although it may be difficult for some countries to have all the infrastructure for sales promotions, it is possible for them to have enough to engage in sales

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For example, when brands release a new product there are huge product launches. In these launches, there are signs placed in the front of the store and the new item gets placed at the entrance of the store on a little table so it can sell. This leads to guests trying new products and purchasing new things. Once every three months, a cosmetic or skin care brand comes in and holds an immense event. It involves make up artists applying makeup on the customers, or the skin care specialists giving facials to customers in order to push the sale for their product.

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For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

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It is a less risky strategy. It includes branding and advertising. For example, Air Asia 's non-price competitions include flyer programs, flight schedules, in-flight service, online services, and promotional expenditures (such as advertising, sales promotions, coupons, free gifts or special orders). Sales promotions like Matta Fair, Air Asia provide many advantages such as vouchers, discounts, and buy one get one free. Those benefits can build a good relationship with the customer because they like to pay less and get many benefits to purchase products and services.

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