Examples Of Stereotypes In Media

Rosemary Nabukeera

COM 316

Professor Peter Oehlkers

16 October 2017

Stereotypes in Media?

According to AdRespect, advertising is a sturdy communication method; however, “LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds.” The website adds, “that’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.” According to Oxford Dictionaries, homophobia is the “dislike of or prejudice against homosexual people,” and transphobia is the “dislike of or prejudice against transsexual or transgender people.” AdRespect is a “non-profit educational project,” established by Michael Wilke, a journalist in New York City,

In fact it is even mentioned in the mission statement that AdRespect’s goal is to boost “advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.” As Martin & Nakayama mention in Chapter 5 that in the developmental process, we associate with a variety of groups, but depending on “our cultural background we many develop tight or looser bonds with these groups. As I had mentioned in last weeks essay, religious identity is the most important identity in my life and it is evident that AdRespects is targeting people like me to change. As a Christian, I am commanded to love our neighbors, but we are also commanded to eliminate the act of homosexuality (James 2:8; 1 Corinthians 6:9 and 1 Timothy 1:10). I do love my

For instance, Media dis&dat’s BA Haller writes in her about section that she is a full time Mass Communication professor at Towson University in Maryland and she has a Master’s degree in Disability Studies. Haller adds: “I research media and disability issues and wrote a 2010 book on the subject.” Also, the about section of AdRespect mentions that “founder Michael Wilke has charted the emergence of gay marketing and advertising as a business journalist and nonprofit leader since 1992.” It also mentions that his analysis is “cited by college textbooks and news agencies.” On the other hand, the altmuslim blog had the about section, but didn’t provide backgrounds for the authors who write the articles. After some digging, they did provide a short list of top columnists, but on the articles it was highlighted that the material was written by “a guest contributor.” The altmuslim blog targeted those who aren’t Muslims to learn more about the counter narrative. One story that caught my eye was My September 11 Muslim Story which explains that mostly Muslims and those who are thought to be Muslim have died as a result of 9/11. The author, Maha Hilal, is a Muslim American and she, uses pathos, logos and ethos to reach the intended audience. First she mentions that “I mourn the endless amount of violence that my communities have experienced not just