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Introduction To Storytelling

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Introduction to Storytelling
Storytelling is a very important part of any business. Everybody is passionate regarding the work we do, and if it is good then why not share it with partners, customers and overall industry? Human connections are soul and heart of business. Simply you have to deal with people. Your business should solve customer problems, provide delightful experiences to customers and alleviate pain points. Revenue earned is a repercussion of a positive customer review and sound business model.
Now let’s see how storytelling fits here. Basically a business has to deal with customers. Your story should be powerful and convincing. When a business tells story, it should connect with customers. Storytelling is stalwart technique which …show more content…

Marketing and storytelling go hand in hand. Sit quietly and just think for few minutes whether you write a free online guide or write Facebook ad copy or produce infographics, you are trying to capture audience’s attention. In our daily lives we see overloaded ads. Every business has to compete constantly for its prospects and to grab customer’s attention. Invariably at the end, your brand would also be obscures beneath some spam advertising messages.
Basically this means you are advertising your brand by storytelling. Here in this post we would discuss how your brand can be distinct with the help of storytelling. This will clear all your concepts in regards to storytelling. This is a guide that includes and explains the points why every brand should prorogate storytelling and how your company can begin with. Storytelling is an actionable and powerful marketing technique. Now let’s begin with what is exactly brand …show more content…

What will be the solution written of your story? What can make your story special? What things you can do/make/provide that nobody else can give? Pain point is actually what you got into for business. A gap in the industry has to be filled. Your business is creating a disruption. The universe has a sector which is bad. You need to fix everything that can benefit your business. What is the solution provided by you? Why will the world need your solution? What secret sauce is yours? You can really nail this part and can exercise on it then definitely your business is going to be on the top list. You will create a truly differentiated shaped story. If you answer to all these questions, you will not serve external audiences only but would also end up aligning your employees. This exercise can be used to make sure that every individual is clear on what is being built, why it is being built and how it is built. It should matter with reasons, should be unique and finally can change the entire

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