What do you think is the most beneficial way for visual search technology to help advertisers?
This feature on Pinterest allows users to search for related products when they snap a photo of a product that interests them. By showing other products this allows consumers to find an alternative to recreate the same decorative atmosphere or look. In addition, it allows consumers to know other brands but also gives advertisers the chance to show their wide selection of catalog.
What are practical ways artificial intelligence is assisting advertisers?
Artificial Intelligence can assist advertisers by enabling them to better target consumers. AI can give them a competitive advantage, by optimizing their communication and marketing through different
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The music occupies a very important place, in strong and continuous diffusion in the store, the electric music gives us the impression of being in a nightclub.
Lush, a cosmetics brand based on essential oils from organic fruits and vegetables, is also setting up a marketing experience policy. The shape of the products is round and greedy and the colors are acidulous. The merchandising showcases the products: products sold at the cut with a thread cut butter, presented on counters of Provencal style, which recreates a "market" atmosphere. The products have a heady and sweet smell all the way to the street and are associated with food products such as cream, chocolate, or ice cream, which awakens my taste buds every time I go there.
How can artificial intelligence be intimidating for marketers/advertisers?
Artificial intelligence can intimidate marketers or advertisers because the potential of this one has not been fully explored given its novelty. In addition, marketers or advertisers may feel threatened by the fact that this new technology can take their place and role. However, Artificial Intelligence will never develop a marketing strategy. We will still need marketers to develop these strategies and guide a