By tradition, the sole purpose of business and entrepreneurship is to make money, and the more the better. In capitalistic markets theory the decisions of a company are usually solely expressed in money terms. However, as the world evolved, and new neo beliefs and values have risen, the sole idea of money generation that is entrenched in Western capitalism is no more valid. The idea of prioritizing short term profits must be replaced by a creation of intangible value to the stakeholders of a company or organisation. A question arises, why should big corporations care about more than earning profits? The reasons are simple and straightforward. Big corporations like PepsiCo, Apple, Exxon and Walmart control enormous resources that create dependence