In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context
Bill Bryson’s article "The Hard Sell: Advertising in America" was fascinating to me. I was really surprised by all the great examples he used to follow up with his statements. Bryson points out sound many factors in advertising that us, the consumers, can be so blind to. Bryson states,” If we fall for such commercial manipulation, we have no one to blame but ourselves” (67). And he is correct, we as consumers always complain about advertising manipulation, yet large companies are still profitable.
In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
Julia Belluz argues that journalists and other figures who spread information to the public should not cover “quacks like Dr. Oz or the Food Babe.” I agree with Belluz’s intentions. Consumers should be informed about how certain diets and numerous weight loss methods act upon the body instead of being blinded to it altogether. There are vast amounts of get-fit-quick schemes that not only lie to consumers, but sometimes are not the healthiest or most rational solutions to reaching one’s health and fitness goals. However, I do say that such con artists should be brought to the media’s attention in an ethically informative aspect as opposed to unethical advertisements.
He has always been a caring, friendly, and funny man. His name is Lee Schoenherr. He is my grandpa. My grandpa has done many things for this community. He has given money to make a new tennis court/ center.
In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.
Author and editor of two magazines, Lauren Tarshis in the essay, Is Facebook Making You Mean?, published on September 5, 2011 in a classroom magazine addresses the topic of online bullying through the popular social networking site, Facebook, and argues that these sites should be used responsibly to ensure the safety of all users. Tarshis supports her claim first by providing incidents and facts that prove the immense effects rude comments and thoughtless jokes have on the person receiving them. Second by, making an emotional appeal to her audience which creates a unity between the reader and writer. Finally by, establishing her credibility as a writer by providing an extensive amount of educated assertions supported by scientific studies.
Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”
According to James B. Twitchell’s, “20 Ads that Shook the World,” advertisers will situate their campaign around special events like the Super Bowl or holidays like Easter. This grants companies the opportunity to market their products, increase revenue, and target their audience’s imagination. Anthropologists would refer to this strategy as syncretism, or “…the merging… of two or more categories in a specified environment into one…” (Dictionary.com 1). With a decrease in sales during the winter months, Coca-Cola created the Santa Claus that we still know and love today, and is recognized as one of the most groundbreaking advertisements that changed the world.
http://contentmarketinginstitute.com/2016/08/content-marketing-trends/ https://www.forbes.com/sites/jaysondemers/2016/08/02/the-top-7-content-marketing-trends-dominating-2016/#2ca96d3d6d74 Submission to Media Update – December 2016 Odette van der Haar - CEO of the ACA on behalf of the AAA School of Advertising. The AAA is a wholly owned subsidiary of the ACA - formed by the industry, for the industry, to feed talent into the profession. __________________________________________________________________________________ Content marketing strategies are very dependent on where a brand is in terms of its content marketing maturity.
In the article, “How Facebook Makes Us Unhappy”, the author, Maria Konnikova deals with the issue whether Facebook makes its users unhappy. She is being neutral as she does not use bias language in this article. She provides various researches which proved that Facebook does make its users unhappy. Besides, there are also research findings which proved that Facebook does give some benefits. The author used general languages through which she is being objective to inform the public about this issue.
Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.
The history of LGBT marketing is not that long. Even now it continues to be a controversial topic, and the brands that include men and women of different sexualities get criticism from more conservative crowd. However, the number of companies trying to appeal to this group of customers in the last decade is steadily growing. Advertisements featuring gay people are not always aimed only towards LGBT audience - actually, they are frequently used in order to elicit a stronger reaction from the general public than an advertisement with a straight couple would. Generally, there are two kinds of advertisements that feature gay individuals.
Name: Lee, Felicia Li Ern Student Number: 97150A12-5 Topic: Facebook's Impact on global economy. 1. Introduction.
While television and newspapers are often used to advertise products, these are costly. Social media is a cheaper and easier way to increase marketability. Evidence shows that it costs approximately $2.50 on social media for informing upto 1000 people compared to television, which can range for $28 (Cost Per Thousand Impression 2016). As a result, many business owners choose to advertise on social networking sites. According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide.
