Faith Integration Case Study

288 Words2 Pages
In today’s society, a business must rely on effective marketing skills to remain competitive against one’s rivals. Yet, specifically centering their marketing strategy on a religious affiliation, such as Christianity, is wrong. However, integrating one’s faith into the business is not wrong. Faith integration is the method of combining the Christian faith with other aspects of life including a business (Cafferky, 2012, p. 5). In this case, the owner may decide to be closed of Sunday’s, a day of Sabbath rest (Exodus 35:2) or refusing to offer certain medical insurance coverage, such as the morning after pill, due to their pro-life beliefs (Psalms 139:16). Consequently, these are unusual for a business, resulting in an obvious prediction by