Target Segments The Fast Cab target segment will be college students. Traveling to school, home, and a few who work can be very expensive. Prices will foretell based the students GPA and individual’s income. Although unsought goods are a challenge, having a certain target, makes the service special, remarkable, and convenient. Discounts will be available for those students who have a 3.0 GPA or higher. Positioning The business having a relationship with the drivers is vital. FAST Cab will have a partnership with the drivers. Also we will have the best drivers in the city. Each driver will have a clean record, and driving experience. Furthermore, all drivers use their personal car, which avoids the problems that will affect the growth of the company. Creating a bond and knowing who the drivers are …show more content…
Sitting in traffic can be a bore, but FAST Cab will keep you entertained, stress free and fulfill your needs! Service Development Strategy Having a service that is specific to a certain group, it is important for us to show that Fast Cab is superior, and beneficial. Our drivers are experienced, delightful and guarded. Delivery is an essential trait that we value. Secondly, all drivers own a hybrid owned by the drivers themselves that are working in great condition. The service will provide the consumers high satisfaction and an excellent experience. As mentioned earlier consumers can leave reviews, comments, ideas, etc. on the mobile app, and main website to help the company create a better experience. However, it can be a challenge to bring new ideas to the company, using the saving of the expenses will lead my company to take the torch and enlarge the company for the service to expand. In the long run, knowing and understanding what the consumers want and need will give the company longevity. Overall, having great communication, and consistency is what FAST Cab is all