Within the book, Schlosser’s control of language and use of personal style allow him to amplify his writing. By using the different aspects of language, including point of view, syntax, figurative language, imagery, and irony, he supports and vividly expresses the horrors of the different parts of the fast food industry.
First, Schlosser uses the first person point of view. He based the book on all of the research and experiences he went through, which shows through in his writing. He did not have to go out and actively investigate different corporations, yet he did to provide more evidence of what really goes into America’s food. During his research, he visited International Flavors & Fragrances and included the findings in the book. “I toured various laboratories and pilot kitchens, where the flavors of well-established brands are tested or adjusted, and where whole new flavors are created” (Schlosser 121). He relays all the information discovered in the complex, achieving the goal of educating Americans on what is in their food.
Schlosser also uses different types of syntax to tie together his ideas. One of the most prominent sentence structures used is periodic sentences. When discussing the growth of suburbia in Colorado Springs, Schlosser writes:
Immense subdivisions with names like Sagewood, Summerfield, and Fairfax Ridge blanket the
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He also uses different forms of figurative language and imagery within the sentence provided. Initially, he uses a metaphor to compare the houses to fast food establishments. Then, he uses personification on the houses when he writes that they are “just begging for a lightning strike” (Schlosser 60) since the houses are situated on high ground. Finally, Schlosser uses imagery throughout the whole sentence to paint a picture of what these housing developments look like, all identical in