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Favorite Brand Paper Nike

841 Words4 Pages

Favorite Brand Paper
Companies’ aim is to develop goals and strategies that will promote their brand and product they furnish. The purpose of this paper is to identify a brand the author is passionate about and provide reasons as to why the author possesses such desire for this brand. In addition the paper will determine whether or not the company has been able to successfully build loyal customer relationships across different groups and why. Lastly, the author will identify other competitors in the same industry and identify why the author’s has selected the brand above the competitors.
At a young age the author was brought up viewing televised sporting events with family. Watching her favorite players perform, she developed a passion for athletics. Through media attention and peers she recognized all the athletes dominating their sport had one thing in common, they all wear Nike apparel. Whether it was basketball, tennis, and especially football, is all about Nike gear. Steve Prefontaine as the endorsed the new line of Nike and though before the authors time, knows the legacy in spite of a short-lived career …show more content…

Nike footwear is highly comfortable, durable, and exceptionally lighter than most athletic shoes ever worn in time past and has me enhance performance. This testimony is consistent with which the designer intended the footwear to be. One visionary of Nike, Bill Bowerman was a coach track at Oregon. He sought out ways to place his athletes a step ahead of the competition and one means was through a more innovative shoe for his runners ("Nike", 2014). Bowerman succeeded when he introduced a very impressionable shoe that captivated over a dozen runners at the U.S. Track and Field Trials in Eugene Oregon. Derived from his wife waffle iron, the shoe was said to lighter in comparison to regular running shoes ("Nike",

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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